Caputa built the HubSpot agency partner and channel programs
“I built the channel program, the agency partner program at HubSpot”
Caputa: HubSpot scaled partner program by shifting agencies to recurring retainers
“Marketing agencies really struggle with cashflow because most of their business was projects web design projects, short-term SEO engagements, et cetera. And so what we did is we figured out that we could teach them to sell a set of services that they deliver o…”
Caputa: Databox fired its US team but kept its Slovenian developers
“The previous founder had gotten rid of the go-to market team, basically parted ways to the, with the go-to market team, which is all in the U.S., but the majority of the product and customer support team, which was in Slovenia was retained, and so I joined, yo…”
Caputa: Databox raised $1.1M convertible note from HubSpot executives and funds
“I raised the one, I raised 1.1 million on a convertible note when I joined a bunch of the HubSpot executives put in amounts one of the existing investors put more in and then I got two other funds to put some money in.”
Caputa: DataBox monthly customer churn is just below 4%
“It's a little right, right below four percent on the customer churn number. Our revenue churn number hovers between two and three percent.”
Caputa: Databox keeps CAC and pricing low to target SMBs
“My ambition is to build like similar to what I was about, build a very big business in the SMB market. Keep, I'm purposely keeping my CAC low for that reason, my price low for that reason.”
Fuller: Peter Caputa built an $80M agency reseller channel at HubSpot
“Basically he created eighty million in revenue from nothing as a an AE at HubSpot. He's now oversees eighty million dollars in revenue from turning marketing agencies into resellers of HubSpot.”