Optimizely, every mention
134 scenes across 16 shows · ← back to Optimizely
tap a year for its mentions
20VC 54
the a16z Podcast 46
the Official SaaStr Podcast 39
In Depth 28
the Y Combinator Startup Podcast 23
Top Founders 19
Lenny's Podcast 17
Founder's Journal 98 more shows
every year every show 20VC 54 the a16z Podcast 46 the Official SaaStr Podcast 39 In Depth 28 the Y Combinator Startup Podcast 23 Top Founders 19 Lenny's Podcast 17 Founder's Journal 9 
the Neon Show 4 
the Startup Ideas Podcast 3 
Startup Acquisition Stories 2 
the Pitch 2 
My First Million 2 
A Product Market Fit Show 2 
Startups For the Rest of Us 1 
Capital Allocators 1
Verbatim, from the transcripts: passages where Optimizely comes up on 20VC, the a16z Podcast, the Official SaaStr Podcast, In Depth, the Y Combinator Startup Podcast
$0 to $100M ARR Fast. How Gamma Scaled Quickly without a Sales Team
How Gamma pulled off their AI pivot | Jon Noronha (Co-founder and CPO of Gamma)
- ▶ 12:13 Jon Noronha I think another example is that we've relied heavily on techniques like A-B testing, uh, coming from my kind of Optimizely heritage, to iterate our way towards everything from pricing to AI models to user experience.
- ▶ 45:26 Jon Noronha Because I'd been through a virtuous journey at my previous company, Optimizely, where we also started as an SMB product with 10 dollar, 20 dollar a month plans, and over a period of, in Optimizely's case, several years, 2 times in the scene
We Turned Pre-Seed Into a $10 Billion Category | Gaurav Jain, Afore Capital
- ▶ 13:02 Gaurav Jain The founders of Gamma we met through, um, another angel investor who used to work with the founders of Gamma at Optimizely. 3 times in the scene
Inside YC's AI Playbook · Y Combinator
Karpathy's "autoresearch" broke the internet
- ▶ 7:20 Greg Isenberg You know, the old, think of, you know, tools like Optimizely. 2 times in the scene
“Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder)
- ▶ 1:11:35 Lenny Rachitsky What's really interesting about you and the way your company operates, you guys are ex optimizely people.
- ▶ 1:17:56 Grant Lee And again, going back to a team that came from Optimizee, you know, probably not surprising, but I do think that's been part of our sort of ability to actually execute at this level.
Grant Lee: Building Gamma’s AI Presentation Company to 100 Million Users
Startup Advice: AI GTM, Pivoting & How To Hire · Y Combinator
- ▶ 29:38 Pete Koomen At Optimizely, the hardest part of building our first product was building this website editor.
Paul Graham Said His Startup Was Worthless—2 Months Later He Hit $1M ARR. | Jon Noronha, Co-Found... · PMF Show
- ▶ 4:24 Jon Noronha So, um, two out of three of us, uh, worked at a company called Optimizely at the time, uh, AB testing, and the third, um, had previously worked there, but already had gone on to another startup and, um, Optimizely got acquired that summer. 2 times in the scene
Paras Chopra: How To Build A Successful Startup In India | Sold Wingify For $200 Million
- ▶ 18:59 Paras Chopra Uh, in our case, optimizely was our competitor.
How To Design Better AI Apps · Y Combinator
- ▶ 0:36 David Lieb Pete was the founder of Optimizely, which built software to help companies AB test.
Enterprise Sales | Startup School · Y Combinator
- ▶ 0:14 Pete Koomen I was co-founder and CTO of Optimizely in the winter, twenty-ten batch. 2 times in the scene
- ▶ 4:01 Pete Koomen For example, at Optimizely, our initial hypothesis was something like this. 3 times in the scene
- ▶ 14:19 Pete Koomen I'll give you an example from the early days of Optimizely.
- ▶ 16:05 Pete Koomen In the early days of Optimizely, we had published self-serve pricing for customers who just wanted to swipe a credit card for a basic version of our product, and an enterprise plan that required you to go through sales.
- ▶ 20:21 Pete Koomen We made this mistake more than once at Optimizely. 3 times in the scene
Alex Wang: Why Data Not Compute is the Bottleneck to Foundation Model Performance | E1164 · 20VC with Harry Stebbings
- ▶ 16:39 Harry Stebbings He was founder of Optimizely.
Startup Experts Discuss Doing Things That Don't Scale · Y Combinator
- ▶ 23:38 Pete Koomen And so, uh, we actually had this example at Optimizely where we were building software to help companies run A-B tests.
Jiaona Zhang: Why All Product Teams Should Have a Scorecard & How to Use It | E1154 · 20VC with Harry Stebbings
- ▶ 50:00 Jiaona Zhang There's like Optimizely, there's like all this other stuff.
Dan Siroker: Second-Time Founders Are More Investable & Why Not To Hire People Out of College |E1153 · 20VC with Harry Stebbings
- ▶ 4:25 Dan Siroker One was an early investor in optimizing and actually a co-worker of mine back at Google, Elad Gil, who's now
- ▶ 8:26 Dan Siroker I was just talking to my old co-founder from Optimize and getting his advice because he's a YC group partner now, Pete Koeman.
- ▶ 11:30 Dan Siroker You know, I've had several times at Optimizely where,
- ▶ 12:15 Harry Stebbings Before we move on to kind of lessons from optimizing, which you kind of touched on, I do just have to ask. 2 times in the scene
- ▶ 15:10 Harry Stebbings When you think about optimizing, you scale it to a hundred and twenty million in ARR. 2 times in the scene
- ▶ 16:57 Dan Siroker I think we had a core magical thing working at Optimizee from the almost beginning, which was this product led growth motion, which, which by the way, didn't exist that term 6 times in the scene
- ▶ 28:11 Dan Siroker With 20 people today, I feel like we're having a greater impact and ship faster than we ever could with a 120 people and software engineers at Optimizely.
- ▶ 48:39 Harry Stebbings I mean, like he will present it in the way that Optimizely is and people will see the brilliance, but he's not like selling in the way that we talk about that. 2 times in the scene
- ▶ 1:03:44 Dan Siroker I found when we started Optimizely that the, the thing that made it work, and I had like two failed startups right 2 times in the scene
- ▶ 1:06:00 Dan Siroker At Optimizely, we said no to, um, areas that ended up being huge, successful companies, like product analytics is a good example.
- ▶ 1:12:29 Dan Siroker You know, I think there's a time when I started optimizing, in 2010, where it was cool to be a founder.
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day
- ▶ 17:57 Nathan Latka You, you didn't, did you bid on the Optimizely deal?
Startup Funding Competition: Will VCs Invest in AI-Powered Fashion Models Disrupting E-Commerce?
- ▶ 17:38 Elizabeth Yin And that's what I love, because the wedge is cost-cutting, but the upsell is analytic, because basically, if you had walked optimizely 10 years forward in an ideal world, that's this.
- ▶ 19:13 Elizabeth Yin Google Analytics, Optimizely, or whatever, because it showed you bad results.
How To Raise Capital Successfully with Dan Siroker
- ▶ 0:41 Alex Lieberman Dan is a serial entrepreneur who is currently the co-founder and CEO of Rewind, and prior to that, he was the co-founder and CEO of Optimizely, a five hundred million dollar Martech business
- ▶ 7:35 Alex Lieberman You raised a lot for Optimizely.
First Time Founders vs. Second Time Founders
- ▶ 1:05 Alex Lieberman And prior, he was the co-founder and CEO of Optimizely, a five hundred million dollar MarTech business that does over a hundred and ten million dollars a year in revenue.
- ▶ 4:18 Dan Siroker If I look back at the things that I did at Optimizely, my last company, the vast majority of my time and effort was wasted.
- ▶ 11:20 Dan Siroker When I was running Optimizely, I was always so excited to share, 3 times in the scene
- ▶ 14:46 Dan Siroker This is another example of a mistake I made where, you know, I just, I had, I had the world's best investors at my last company. 2 times in the scene
AI Hot Takes and Unusual Twitter Fundraising Strategies with Dan Siroker (Rewind AI)
- ▶ 1:56 Todd Jackson You've probably heard of Dan's previous company, Optimizely, which helps developers experiment with website changes. 2 times in the scene
- ▶ 3:14 Dan Siroker And at the time I was running my last startup Optimizely and I tried a hearing aid
- ▶ 20:37 Todd Jackson The, one of the very interesting things to me here, Dan, is that you are a second time founder and I think everybody's heard of your first company Optimizely. 7 times in the scene
- ▶ 24:40 Dan Siroker I had a, you know, I'm very proud of optimizing, but it's still growing and do, you know, it's been acquired, but it's doing well. 6 times in the scene
- ▶ 25:18 Dan Siroker One of the operating principles we took at Optimizely was really trying to walk the walk when it comes to culture, not just talk the talk. 3 times in the scene
- ▶ 33:26 Dan Siroker And, and I feel guilty and I sort of ashamed of this because I look back at Optimizely and with perfect clarity, I can see with the benefit of hindsight moments where if we had just been decisive, we had just chosen a super specific who, a… 3 times in the scene
- ▶ 1:02:46 Dan Siroker And it's a lesson I learned also in hindsight from Optimizely, where in Optimizely, you know, I started it in my twenties. 3 times in the scene
The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)
- ▶ 53:29 Ronny Kohavi Optimizely, in its early days, were very statistically naive. 8 times in the scene
Scaling to $100M ARR: The Top 10 Mistakes to Avoid From LaunchDarkly Co-Founder Edith Harbaugh
- ▶ 21:17 Edith Harbaugh Uh, the other reason why we wanted to be feature management is back then, and this is a very different world, um, people were trying to compare us with Optimizely, which was a pretty entrenched, uh, company at that point. 4 times in the scene
Episode 666 | Entering a Competitive Market, Books for SaaS Found...
- ▶ 37:54 Rob Walling When conducting A-B tests to compare different versions of your website or landing pages, tools like Optimizely, Google Optimize, or VWO, Visual Website Optimizer, can help you set up and track the results.
Chris Sacca – Hustling to Save the Planet at Lowercarbon (Capital Allocators, EP.321)
- ▶ 36:13 Chris Sacca And Stripe and Optimizely and Docker, and maybe with Instagram and Twitter, there was some overlap.
Tips For Technical Startup Founders | Startup School · Y Combinator
- ▶ 1:33 Diana Hu I won't cover it too much because a lot of you in startup school are mostly in this earlier stage, and I'm excited to give this talk because I compiled it from many conversations and chats with many YC technical founders, like from…
- ▶ 6:16 Diana Hu This company optimizely went through YC on winter 10, and they put this prototype literally in a couple of days, and the reason why is that they had applied with YC with a very different idea. 2 times in the scene
The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
How to price your product | Naomi Ionita (Menlo Ventures)
- ▶ 42:30 Naomi Ionita Category creators like Optimizely really paved the way. 4 times in the scene
5 Business Ideas With High Demand & Low Supply | Start These In 2022 (#374)
- ▶ 8:50 Shaan Puri and it's like, you know, Google optimize or optimizing one of those, you don't enter an AB test and then you're going to pass the final value.
The nature of product | Marty Cagan, Silicon Valley Product Group
- ▶ 22:24 Marty Cagan I can tell because all they're doing is little low risk optimizely AB tests.
The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)
- ▶ 22:02 Arielle Jackson Like if you tell me optimizely, I could tell you like what year was the company formed when it ends in L Y.
Bootstrapping Through A Bear Market with Noah Kagan
- ▶ 28:58 Noah Kagan So I got Optimizely.
Adam Fishman: Takeaways from Lyft and Patreon; How to Build Viral Loops | 20VC #897 · 20VC with Harry Stebbings
- ▶ 1:31 Adam Fishman This is like Urchin, like way back in the day when Offermatica was the only testing tool out there, well before like Optimizely and all these other things.
Startup Acquisition Stories with Greg Lazarus - Managing Director at Polychrome Capital
- ▶ 2:29 Greg Lazarus I was on the team that built sales at Optimizely for four and a half years. 2 times in the scene
Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan
- ▶ 39:41 Noah Kagan We've promoted Udemy, Mixpanel, Optimizely, Mailchimp, Fresh.
20VC: Insight Managing Director, Deven Parekh on The Current Funding Mania, Compression of Round Timelines, Fund Deployment Speeds Increasing & How To Think Through Price and Time Allocation Across the Portfolio
- ▶ 0:31 Harry Stebbings Devin also sits on the boards of Checkout, where we had Guillaume on the show just last month, Calm, Sax.com, Optimizely, and First Dibs, again, to name a few.
20VC: Benchmark's Peter Fenton on The Single Question That Defines The Art of Early Stage Venture, Marketing Timing Risk, Why The Oversupply of Capital Is Good & His Biggest Lessons from 12 Years On The New Relic Board
- ▶ 0:27 Harry Stebbings As for Peter, he's led deals, sat on the board, or sits on the board of Elastic, New Relic, Digits, Docker, Optimizely, Yelp, and Zuora, to name a few.
WIldJar Call Tracking, a 5 person $2m Revenue Business, wow!
- ▶ 4:09 James O'Neill So using like optimizely for like split testing to just show, you know, landing page from Google ads.
20VC: Ashton Kutcher on Early Lessons From Investing in Airbnb and Spotify, Why VC Ownership Requirements Are Becoming More and More Egregious & What Being Good At Product Truly Means
- ▶ 0:37 Harry Stebbings As for Ashton, he started his career investing as an angel, with early home runs including Spotify, Alibaba, Skype, and Optimizely, to name a few.
- ▶ 6:56 Ashton Kutcher It was in a company called Optimizely, and it was just small angel investment. 2 times in the scene
Scaling up Sales Managers: 5 Mistakes New Leaders Make with CircleCI | SaaStr Software Community
1561 How To Get 5 Team Members Paying Personally Onto One Team Account with $5m ARR MixMax
- ▶ 6:22 Nathan Latka I always eat right there on the sweet green, and I know when I go up and down, you got kind of optimizely or, or unbalanced on kind of one end, and you walk down the street, and you see the little mix-mat kind of brick, brick facade there…
1546 $4.8M ARR, Bootstrapped, Major Media Brands and Games Use This To Optimzie App Store Apps
20VC: How To Build True Human Relationships with VC Pre-Investment, Why Valuation Is Not The Only Term and When To Take Lower Offers & How To Approach Mental Health As A Founder with Jon Dishotsky, Founder & CEO @ Starcity
- ▶ 0:38 Harry Stebbings And prior to founding Star City, John did over three million square feet of commercial real estate transactions for clients including the likes of Optimizely, Cruise Automation, Weebly, Zenefits, and many more.
- ▶ 5:52 Jon Dishotsky I met the Optimizely guys.
1388 Does he really have $95k in MRR? You decide.
- ▶ 2:59 Nathan Latka And I mean, how does this differ from something like, you know, Optimizely or any other A-B testing tool? 2 times in the scene
a16z Podcast | Nobody Discusses Work Software Outside of Work -- and Then There’s Slack
- ▶ 22:25 Stuart Butterfield so I mean Convertro, Marketo, Optimizely, um, and on CRM, two different packages, and we buy NetSuite and Concur, um, but also the,
a16z Podcast | Tech's Biggest Ideas and How They Take Hold -- With Marc Andreessen and Dan Siroker
- ▶ 1:01 Michael Copeland In this segment of the podcast, Mark joins Optimizely CEO Dan Soroker for a conversation that covers a huge swath of what's most exciting in tech today.
- ▶ 1:51 Dan Siroker Uh, why you invested in Optimizely? 5 times in the scene
- ▶ 31:54 Marc Andreessen A lot of these public companies, by the way, Optimizely is about, you know, is, is going to be, is, is, sorry, if this were in 1994 and we were sitting here, we would probably be getting ready to take Optimizely public, right? 2 times in the scene
- ▶ 39:17 Marc Andreessen Um, and so, and this is directly in line, obviously, with what Optimizely does, um, which is experiments are a really good idea.
- ▶ 41:11 Marc Andreessen Um, and so, politics, politics is a, it's, in, in, in that context, it's not a surprise that Optimizely kind of came out of this kind of superheated, uh, kind of political thing.
- ▶ 44:27 Dan Siroker We at Optimizely launched, uh, Optimizely.org last year at Opticon, and, uh, through that have been able to really help nonprofits enable them to turn their data into action, and, and through both helping them get, uh, improved fundraising…
a16z Podcast | Bending Every Pixel to Your Will -- Optimizely and the Next Wave of Internet Tools
- ▶ 0:02 Scott Weiss I'm a general partner here at Andreessen Horowitz, and I'm here today with Dan Soroker, the CEO of Optimizely. 5 times in the scene
- ▶ 3:34 Scott Weiss Really accentuated here with Optimizely. 2 times in the scene
- ▶ 6:58 Scott Weiss Now, you walk into Optimizely, the culture, the look and feel is, is reminiscent of a consumer company. 6 times in the scene
- ▶ 8:33 Tom Reichert Like, you go to Optimizely.com, and you can type in a URL, and instantly you're editing a page and being able to run an experiment.
- ▶ 9:16 Scott Weiss Hey, there's something that, that I brought up a minute ago that I'd like to touch on, and that's the culture at Optimizely. 6 times in the scene
- ▶ 13:32 Scott Weiss So I want to switch gears a little bit, and I want to talk about the future of Optimizely. 6 times in the scene
- ▶ 17:20 Scott Weiss Um, optimizely feels like one of these new franchises. 6 times in the scene
- ▶ 20:51 Scott Weiss Um, really looking forward to building Optimizely into another one of these giant enterprise software franchises.
Mathilde Collin on Feature Prioritization and Employee Retention at Front · Y Combinator
- ▶ 22:58 Mathilde Collin Uh, I mean, so the thing is, so every single moment is super hard, and so one of my biggest learnings from YC four years ago when, you know, the company was super small, and every Tuesday we had people coming and talking about all kinds of…
20VC: The 2 Core Areas Value Will Accrue In Crypto, Why Crypto Will Drive The Re-Centralisation of Talent Back Into Silicon Valley & Why Regulation Is The Opposite of What We Should Be Concerned By in Crypto with Avichal Managing Partner @ Electric Capita
- ▶ 1:00 Harry Stebbings Before Facebook, Avichow worked on search and ads at Google, started and sold a few companies, and invested in startups including Optimizely, Boom, Color, Cruise, InstaWork, Case Text, and many more incredible businesses.
20VC: Elad Gil's High Growth Handbook on The Commonalities of The Truly Great CEOs, How To Hire The Very Best Execs, Why Cash is A Defensible Moat Today & The Pros and Cons of M&A and IPOs
- ▶ 0:33 Harry Stebbings Elad's also an incredible angel, counting the likes of Airbnb, Stripe, Optimizely, Opendoor, and Wish, all in his portfolio.
1031 How VWO Bootstrapped to $15m+
- ▶ 5:16 Nathan Latka You have like Optimizely, Google website, you know, optimizer, things like that.
Elad Gil and Pejman Nozad - Startup Investor School Day 3 · Y Combinator
953 Why Wishpond Pivoted Into Marketing Automation Space and $7m in ARR
- ▶ 17:30 Ali Tajsekandar Uh, beside Wishbond, my favorite online tool would be, um, either Optimizely or Wupra. 2 times in the scene
911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce
- ▶ 10:12 Nathan Latka So just to be clear, if someone typed in Optimizely, right, or one of your competitors into Google in your early days, you would target your competitors, just company names and say, Hey, before you try Optimizely, check out Instacart. 4 times in the scene
875 SaaS: Bizable Passes $1m MRR in Attribution Wars
- ▶ 4:39 Nathan Latka And then I'd love to hear some stories, some real life stories about customers, maybe like optimizely are using you since you have them on your website.
Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom · Y Combinator
- ▶ 15:57 Des Traynor Now at this point, like, should they install optimizely?
The Challenges a Repeat Founder Faces - Tikhon Bernstam · Y Combinator
- ▶ 31:48 Tikhon Bernstam So I've been, um, I'm so far invested in like Cruz, which just sold a GM, uh, uh, Gusto lend up, um, checker optimizely, uh, Reddit, um, things like that. 3 times in the scene
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