Srugo: 100% YoY growth puts $1M–$5M ARR companies in top quartile
“On the growth front. If you want to be a top quartile company in terms of growth, And you're in this kind of one to five million dollar ARR range, which is this kind of pre product market fit stage. You need to be, like I said earlier, doubling. So a hundred p…”
Srugo: Top-quartile software efficiency benchmark is $150k ARR per employee
“The answer there in order to be kind of top quartile, top 25% is you need a 150,000 dollars of revenue per employee.”
Poyar: 60% of software firms use PLG and 91% plan to increase investment
“Three in five software companies have some form of product-led growth strategy and that's data from both the Cloud Run-Hundred and OpenViews benchmarks, and a recent survey from Gainsight found that 91% plan to increase their PLG investments, one of the only a…”
Poyar: 1,000 freemium site visitors yield roughly 60 signups and 3 paying customers
“And in a freemium model, of those thousand website visitors, you can expect about 60 will sign up for the free product. About three of them will become paying customers, and their initial starting spend is between 10 and a hundred dollars a month.”
OpenView: Pricing changes yield 25% ARR lifts for half of companies
“Our friends at OpenView do a really good job of pumping out content and doing these great, you know, sort of SaaS benchmarking surveys. So they did something recently that showed that roughly half of companies that instituted a pricing change saw at least a 25…”
Renner: Only 0.6% of startups become unicorns, averaging seven years
“Only .6% of companies
Will become unicorns. It takes an average of seven years.”
OpenView writes $5M–$25M checks across 3–5 deals yearly
“OpenView does five to twenty-five million dollar checks, A, Bs, and Cs, three to five investments a year, and I have an entire expansion team that's like three times the size of the investment team that helps with pricing, packaging, hiring, messaging”
OpenView coined the term "product-led growth"
“OpenView actually coined the phrase way before I was there.”
PLG public companies grow at 35% versus 25% for traditional SaaS
“Faster growth rates. 35% versus 25% in SAS.”
Public PLG companies command a 10x EV-to-revenue valuation multiple
“Higher multiples. Enterprise value per revenue is 10 X. These are actual numbers you can dig into. I think they're actually higher now if you go look at the updated index. Which means your company's worth about two times more.”
Diligence calls easily flag whether a startup is truly product-led
“The way whenever I'm doing diligence in a company to tell if this is actually happening is I call their customers, and if the first thing the customer says is, well, there's some challenges, then I know it's probably not a product-led growth company.”
Self-serve onboarding and free tiers drive faster software growth
“The world's moving towards an easier model, which is throw a credit card in or don't get a free tier and just sign up and start going. That's how you can grow more quickly.”
Adding a team invite button increased developer tool signups 10x
“There's a company in San Francisco that I'm advising, and they're a developer tool, because I work on developer software a lot, and they had no way to actually collaborate as a team, which to me is counterintuitive, but we put a little tiny button that says, i…”
Teten: Only a Handful of VC Firms Build Full Platform Teams
“Besides us and Google ventures and Andreessen Horowitz, first round capital OpenView does some work on this area. A lot of other firms talk about it, but they've hired one or two people, right? They don't have a whole set of resources”