Adding a team invite button increased developer tool signups 10x
Ashley Smith · Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith · Sep 11, 2019 · at 17:38
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Ashley Smith, Venture Partner at OpenView, shares practical examples of embedding simple collaboration features to drive product-led growth.
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“There's a company in San Francisco that I'm advising, and they're a developer tool, because I work on developer software a lot, and they had no way to actually collaborate as a team, which to me is counterintuitive, but we put a little tiny button that says, invite your team members, and it increased their signups by 10 X.”
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