Niche
topic on 7 shows · 11 statements across 7 episodes · said 17 times in 5 episodes since 2016
Top Founders 14 
My First Million 1 
WTF is with Nikhil Kamath 1 
20VC 1 
the Pitch 
Startups For the Rest of Us 
the Startup Ideas Podcast
Mentions by year, every show
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Top Founders 1420VC 1My First Million 1WTF is with Nikhil Kamath 1
2025 1 mention in 1 episode
2021 1 mention in 1 episode
2018 12 mentions in 1 episode
2017 1 mention in 1 episode
every mention on every show, scene by scene, with the transcript →
11 statements about Niche, every show
Walling: High-demand niches with zero competition no longer exist
“They're not going to be any amazing high demand niches with no competition. That doesn't exist anymore.”
Orion Brown: Minority-focused startups will always be told they are too niche
“Niche is the first thing you're gonna hear when you're focusing on particularly minority customers.”
Isenberg's startup heuristic: marry the niche, date the product
“Marry the niche, date the product. So what that means is you can give up on a product, but don't give up on the niche you believe in. So it's common for your product to fail.”
Cole: Abandoning your core niche inevitably degrades audience engagement
“In actuality, what the reader cares about is you in the context of the niche that solves a problem for them. And the moment you step out of that niche, Completely. And you start thinking it's just about you and how special you are and how famous you are and ho…”
Isenberg: Building weird products for a specific niche buys iteration time
“When you're building consumer product. It's all about having some key insight in a particular niche and being like weird, basically being weird and building a product that's weird and weird that's in a good way for the people in that niche. And weird that the …”
Niche institutional contracts range from $5,000 to $500,000 annually
“We have some clients that are spending a half a million dollars a year with us, and we have some clients that are spending 5000 dollars a year with us. I would say for most schools, the bread and butter contracts are between five and 20 K a year.”
Niche estimates US school and college TAM at 15,000 clients
“I would say that that market could look like 15,000 paying clients just with high schools and colleges in the United States.”
Niche targets 800 paying SaaS clients by end of 2018
“The end of 16, we had 78. The end of 17, we had three 36, and the end of this year, we'll have 800 paying clients.”
Niche raises $6.6M after operating on only $1M in prior funding
“We just raised 6.6 million dollars and before that, we had only raised a million dollars in the history of the company.”
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Himler: Twitter Acquired Influencer Startup Niche for $20 Million
“He started a company called Niche out of New York, N-I-C-H-E dot C-O. And basically he matched Brands with those that have big influence, a lot of followers on Vine, on Twitter, on Instagram, and he built this business, and then Twitter bought his company, he'…”