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Niche

3 statements across 3 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jun 10, 2022 by Greg Isenberg · across every show →

Everything said about Niche, oldest first

Jun 10, 2022
Insight
Isenberg: Building weird products for a specific niche buys iteration time
“When you're building consumer product. It's all about having some key insight in a particular niche and being like weird, basically being weird and building a product that's weird and weird that's in a good way for the people in that niche. And weird that the …”
Greg Isenberg Jun 10, 2022 ▶ 24:46 Building From Scratch with Ryan Hoover
Jan 19, 2023 negative
Insight
Cole: Abandoning your core niche inevitably degrades audience engagement
“In actuality, what the reader cares about is you in the context of the niche that solves a problem for them. And the moment you step out of that niche, Completely. And you start thinking it's just about you and how special you are and how famous you are and ho…”
Nicolas Cole Jan 19, 2023 ▶ 36:42 Why a Gamer Mindset Can Change Your Life and Business with Nicolas Cole and Dickie Bush
Dec 28, 2023 positive
Insight
Isenberg's startup heuristic: marry the niche, date the product
“Marry the niche, date the product. So what that means is you can give up on a product, but don't give up on the niche you believe in. So it's common for your product to fail.”
Greg Isenberg Dec 28, 2023 ▶ 11:05 My Biggest WINS & REGRETS Of 2023
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