Mark Rober

“Their viewership's, like, 10 x smaller than Mark Rober's on, on YouTube.”

“And I had no problems working for the man, right? Like I kind of liked going in and just having a team and just being part of a bigger thing. Right. Right. I think a lot of people are like, ah, I've got to do my entrepreneurial thing, because I can't, you know…”

“The more you're doing it with like, just junk you have lying around the house, the more it resonates with people. Cause it's like, ah, why didn't I think of that? That's so clever. I can actually do that.”

“Cost me about 20,025 thousand dollars, and then that first year, we grossed, like, 250,000 dollars from that idea.”

“I think it was like a 250,000 dollar signing bonus at that would work against the earn out. And honestly, in the end, I don't mind saying these numbers. I think in the end I made A total of a half a million dollars from it.”

“I talk about this being like the Super Mario effect where it's like, no one ever picks up a video game and falls in the first pit and is like, I'm so ashamed. I'm just not good at this. They're like, no, I remember there's a pit there. I need to come with a li…”

“I still had a year left in my contract with Morph Suits, so I interviewed at Apple. They liked me, so they bought me out of the contract. But one of the stipulations was like, you can't make YouTube videos anymore.”

“Yeah, and that deal, that one specifically, I think, was a brand deal for, like, 40,000 dollars, which to me was, like, really big money, like, to make that much money on a brand deal. So I started to make more money on YouTube than I was at Apple, for starter…”

“So I've always had about a year's worth of video ideas out in front of me as a runway, including now. We're all of, we're doing, we're working on videos that we will release a year from now. 12 of them.”

“And this is a problem a lot of YouTubers do, where it's like, they see a little bit of success, so it's like, well, what's the playbook say? Ok, I need to hire a manager, and I need to hire five editors, and a video guy, and a script guy. And then you're left …”

“Which is like, to this day, I still write all the videos and I spend probably 60 hours in the edits. And I'm never gonna give that up. Like, why would I? I'm happy to not make, make fewer videos and do what I love than to just be a guy who just, like, manages …”

“And to this day, now, We have like, 60 employees, and still only one person reports to me, and everyone else reports to the other person.”

“The analytics on average, it's like a 23 year old is like my median watcher.”

“I don't do, most of my videos now are, they're almost never less than a 100,000. Sometimes there's as much as 400,000.”

“I have one coming up at the end of this year that will be four million dollars.”

“Sometimes what people do is they take on all these ideas and they're cranking the treadmill up to a sprinting speed. And that's cool for a little bit. And you're getting the dopamine hit and you're getting that reward for that. But pretty soon the dopamine wea…”

“Took about I think three million dollars in my own capital. No investors, no nothing. We had 30,000 subscriptions ready to go, like 12 month boxes, like, and we sold out in like five days.”

“At this point, the YouTube channel is just there to advertise for Crunch Labs. I don't run it to make money, I basically, because I don't make money from sponsorships anymore, because I always just talk about Crunch Labs, because I realized, I see, it's a lot …”

“That video has made me 67,000 dollars.”

“For example, for the classroom, all of the middle school science standards, we're making like a Mark Rober style video of those to teach them, and we're going to have lessons plans with it for all these teachers, and that's probably going to cost like Ten mill…”

“And I know he said now that that makes more than his channel.”

“Now we've set him up with a couple series at Discovery Plus that he's in production on.”