Mark Rober, former NASA engineer and founder of CrunchLabs, describes his mental model for skill development and creative iteration to host Guy Raz.
Insight
Rober: Hiring large production teams alienates YouTubers and degrades content
“And this is a problem a lot of YouTubers do, where it's like, they see a little bit of success, so it's like, well, what's the playbook say? Ok, I need to hire a manager, and I need to hire five editors, and a video guy, and a script guy. And then you're left …”
Insight
YouTube channels suffer when pivoting from the original host to ensembles
“I feel like it's a downfall when they try and Totally pivot the channel and have eight different people on camera. People don't like it. And it's not what they subscribed for, right? It's not what they came for.”
Insight
Using ordinary household junk makes engineering content more relatable and resonant
“The more you're doing it with like, just junk you have lying around the house, the more it resonates with people. Cause it's like, ah, why didn't I think of that? That's so clever. I can actually do that.”
Assertion Not checkable as stated
Apple bought out Rober's Morphsuits contract and initially banned YouTube videos
“I still had a year left in my contract with Morph Suits, so I interviewed at Apple. They liked me, so they bought me out of the contract. But one of the stipulations was like, you can't make YouTube videos anymore.”
Disclosure
Rober still writes every video himself and spends 60 hours editing
“Which is like, to this day, I still write all the videos and I spend probably 60 hours in the edits. And I'm never gonna give that up. Like, why would I? I'm happy to not make, make fewer videos and do what I love than to just be a guy who just, like, manages …”
Assertion Not checkable as stated
Rober manages 60 employees but only has one direct report
“And to this day, now, We have like, 60 employees, and still only one person reports to me, and everyone else reports to the other person.”