Mark Rober

19 statements across 1 episodes · 6 bullish · 2 bearish · 1 people on the record · first statement Apr 15, 2024 by Mark Rober · said 5 times in 5 episodes since 2023 · across every show →

On the record as a speaker too: Mark Rober's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (3), Hank and John Green (1), Adam Goldberg (1)

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2026 1 mention in 1 episode
2024 3 mentions in 3 episodes 1 per episode
2023 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Mark Rober, oldest first

Apr 15, 2024
Disclosure
Rober self-funded CrunchLabs with $3M, selling 30,000 subscriptions in five days
“Took about I think three million dollars in my own capital. No investors, no nothing. We had 30,000 subscriptions ready to go, like 12 month boxes, like, and we sold out in like five days.”
Mark Rober Apr 15, 2024 ▶ 56:03 CrunchLabs: Mark Rober
Apr 15, 2024
Assertion Not checkable as stated
Rober's 'Blow Your Own Sail' video generated $67,000 in AdSense revenue
“That video has made me 67,000 dollars.”
Mark Rober Apr 15, 2024 ▶ 59:52 CrunchLabs: Mark Rober
Apr 15, 2024
Disclosure
Rober maintains a production pipeline of twelve videos planned a year ahead
“So I've always had about a year's worth of video ideas out in front of me as a runway, including now. We're all of, we're doing, we're working on videos that we will release a year from now. 12 of them.”
Mark Rober Apr 15, 2024 ▶ 34:39 CrunchLabs: Mark Rober
Apr 15, 2024
Assertion Not checkable as stated
Rober manages 60 employees but only has one direct report
“And to this day, now, We have like, 60 employees, and still only one person reports to me, and everyone else reports to the other person.”
Mark Rober Apr 15, 2024 ▶ 42:34 CrunchLabs: Mark Rober
Apr 15, 2024
Disclosure
Rober stopped taking YouTube sponsorships to exclusively advertise CrunchLabs
“At this point, the YouTube channel is just there to advertise for Crunch Labs. I don't run it to make money, I basically, because I don't make money from sponsorships anymore, because I always just talk about Crunch Labs, because I realized, I see, it's a lot …”
Mark Rober Apr 15, 2024 ▶ 58:25 CrunchLabs: Mark Rober
Apr 15, 2024 positive
Disclosure
Rober's first business, Digital Duds, cost $25K and grossed $250K
“Cost me about 20,025 thousand dollars, and then that first year, we grossed, like, 250,000 dollars from that idea.”
Mark Rober Apr 15, 2024 ▶ 20:17 CrunchLabs: Mark Rober
Apr 15, 2024 positive
Disclosure
Morphsuits acquired Digital Duds, earning Rober half a million dollars total
“I think it was like a 250,000 dollar signing bonus at that would work against the earn out. And honestly, in the end, I don't mind saying these numbers. I think in the end I made A total of a half a million dollars from it.”
Mark Rober Apr 15, 2024 ▶ 22:20 CrunchLabs: Mark Rober
Apr 15, 2024
Assertion Not checkable as stated
Apple bought out Rober's Morphsuits contract and initially banned YouTube videos
“I still had a year left in my contract with Morph Suits, so I interviewed at Apple. They liked me, so they bought me out of the contract. But one of the stipulations was like, you can't make YouTube videos anymore.”
Mark Rober Apr 15, 2024 ▶ 26:15 CrunchLabs: Mark Rober
Apr 15, 2024 negative
Insight
Burnout occurs when unsustainable effort outlasts the initial dopamine reward
“Sometimes what people do is they take on all these ideas and they're cranking the treadmill up to a sprinting speed. And that's cool for a little bit. And you're getting the dopamine hit and you're getting that reward for that. But pretty soon the dopamine wea…”
Mark Rober Apr 15, 2024 ▶ 51:35 CrunchLabs: Mark Rober
Apr 15, 2024 positive
Disclosure
CrunchLabs is spending $10 million to create free middle school curriculum
“For example, for the classroom, all of the middle school science standards, we're making like a Mark Rober style video of those to teach them, and we're going to have lessons plans with it for all these teachers, and that's probably going to cost like Ten mill…”
Mark Rober Apr 15, 2024 ▶ 1:01:28 CrunchLabs: Mark Rober
Apr 15, 2024 positive
Insight
Using ordinary household junk makes engineering content more relatable and resonant
“The more you're doing it with like, just junk you have lying around the house, the more it resonates with people. Cause it's like, ah, why didn't I think of that? That's so clever. I can actually do that.”
Mark Rober Apr 15, 2024 ▶ 15:26 CrunchLabs: Mark Rober
Apr 15, 2024
Disclosure
Rober is spending $4 million to produce a single upcoming video
“I have one coming up at the end of this year that will be four million dollars.”
Mark Rober Apr 15, 2024 ▶ 48:30 CrunchLabs: Mark Rober
Apr 15, 2024 positive
Insight
Rober: Reframing failure like a video game accelerates skill acquisition
“I talk about this being like the Super Mario effect where it's like, no one ever picks up a video game and falls in the first pit and is like, I'm so ashamed. I'm just not good at this. They're like, no, I remember there's a pit there. I need to come with a li…”
Mark Rober Apr 15, 2024 ▶ 25:16 CrunchLabs: Mark Rober
Apr 15, 2024 negative
Insight
Rober: Hiring large production teams alienates YouTubers and degrades content
“And this is a problem a lot of YouTubers do, where it's like, they see a little bit of success, so it's like, well, what's the playbook say? Ok, I need to hire a manager, and I need to hire five editors, and a video guy, and a script guy. And then you're left …”
Mark Rober Apr 15, 2024 ▶ 40:45 CrunchLabs: Mark Rober
Apr 15, 2024
Disclosure
Most of Rober's YouTube videos cost at least $100,000 to produce
“I don't do, most of my videos now are, they're almost never less than a 100,000. Sometimes there's as much as 400,000.”
Mark Rober Apr 15, 2024 ▶ 48:21 CrunchLabs: Mark Rober
Apr 15, 2024
Disclosure
Rober intended to be a NASA lifer with no entrepreneurial ambitions
“And I had no problems working for the man, right? Like I kind of liked going in and just having a team and just being part of a bigger thing. Right. Right. I think a lot of people are like, ah, I've got to do my entrepreneurial thing, because I can't, you know…”
Mark Rober Apr 15, 2024 ▶ 11:11 CrunchLabs: Mark Rober
Apr 15, 2024 positive
Assertion Not checkable as stated
Rober's YouTube earnings surpassed his Apple engineering salary around 2017
“Yeah, and that deal, that one specifically, I think, was a brand deal for, like, 40,000 dollars, which to me was, like, really big money, like, to make that much money on a brand deal. So I started to make more money on YouTube than I was at Apple, for starter…”
Mark Rober Apr 15, 2024 ▶ 32:27 CrunchLabs: Mark Rober
Apr 15, 2024
Assertion Not checkable as stated
Rober's median YouTube viewer is 23 years old
“The analytics on average, it's like a 23 year old is like my median watcher.”
Mark Rober Apr 15, 2024 ▶ 43:09 CrunchLabs: Mark Rober
Apr 15, 2024
Disclosure
Rober still writes every video himself and spends 60 hours editing
“Which is like, to this day, I still write all the videos and I spend probably 60 hours in the edits. And I'm never gonna give that up. Like, why would I? I'm happy to not make, make fewer videos and do what I love than to just be a guy who just, like, manages …”
Mark Rober Apr 15, 2024 ▶ 41:17 CrunchLabs: Mark Rober
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