Lifetime Deals
topic on 4 shows · 16 statements across 8 episodes
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16 statements about Lifetime Deals, every show
Rob Walling: Bearish on SaaS Lifetime Deals and One-Time Payments
“And it's like one-time payments or lifetime deals, however we want to call them, and I am bearish on them. In general, I wouldn't do them”
Rob Walling: SaaS Lifetime Deals Are Functionally Equivalent to Freemium
“I'm almost viewing the criteria more like freemium, because it kind of is freemium. You get one payment, you do get some money, but then they're freemium from then on.”
Walling: Lifetime pricing and freemium require built-in virality to work
“Lifetime deals are like free plans, and free plans really only work well, they're only worth it, usually,
If you have some type of virality, like built-in virality, not like, oh, there's a share button here.”
Lifetime deals become an addiction for SaaS founders chasing upfront cash
“By the time you get there, like, cut the lifetime, cut the one time deal, but it becomes addictive, right? Because it's a lot of cash, because you're getting your whole lifetime value. Up front.”
Jeremy Redman: Lifetime Deals and Usage-Based Pricing Bankrolled Task Magic Early
“So one of the major unlocks that we found with task magic really early on was people didn't want to pay subscription pricing constantly. And the way to like really have this bank roll itself at the beginning was like lifetime deal and then usage based pricing.”
Mezzadra: Limiting deal quantity and time window eliminates buyer procrastination
“Lifetime deals, which are always limited in a number and limited in the in timeframe. And this gives two levers to basically reduce the procrastination that basically everyone has and it works very, very effectively.”
Mezzadra: Lifetime deal launches must enforce a strict no-refund policy
“And then set a clear line, so no refunds, ok? Otherwise, your lifetime deal gets jeopardized.”
Mezzadra: Subscription haters will pay 3 to 5 times more for lifetime deals
“Among these people, the willingness to pay lifetime is easily three to five times more compared to a yearly plan.”
Mezzadra: Lifetime deals are the smartest way to raise non-dilutive capital
“Early stage, a lifetime deal is the smartest move you can make. You're basically raising capital from your customers without giving away equity, control, board seats, and getting amazing feedback. So I don't think there is anything better than this.”
Lifetime Deals Drive Fast Revenue but Cause Heavy Support Burdens
“I think if it's kind of a make or break, or you want that really fast user base or revenue growth, then it's a really good lever to engage, but obviously it's not for everyone, and it doesn't always play out the way you want, and it can lead to, you know, mass…”
Bhooshan: Only 10% of lifetime deal customers actively use the software
“So there is a churn in LTD customers. Also the only like 10% of these customers are really going to use your product after a certain period or around 20 to 25 customers.”
Bhooshan: Lifetime deals build product ambassadors, not just upfront revenue
“Launching on LTD is not just for cash. It's for these purposes also. Like we were able to reattend, 15 ambassadors for our product that actually helped us make our product product of the week.”
Saini: Lifetime deals drive initial paying users who refer higher-tier customers
“One tip actually is to do a lifetime deal, have some customers come in, and those customers can then hopefully invite more customers that are paying Higher amounts, and that will get you that initial burst of users that are paying and can bump up your revenue …”
Gazdecki: Lifetime deals dent acquisition valuations by burdening buyers with free users
“Lifetime deals can actually work heavily against you in acquisition, because as a buyer, you're essentially taking on these users that are free users. They're not paying any revenue. And so sometimes that can actually dent your valuation, depending on how many…”
Saini: Selling lifetime deals on API-dependent AI software risks negative unit economics
“If it's an AI product, and you know every call somebody makes, it's gonna cost you, and you're selling a lifetime deal at 50 bucks just all is, all, all the software. Then you're putting yourself at risk, because that person can come in and, like, do a thousan…”