Growth Hacking

“I think growth and growth hacking and doing all this analytics, AB testing stuff is a total waste of time for very early startups.”

“I'm saying growth hacking is the new way of getting a great space in a mall, right? The analogy, right? I think here on brand building, I think this consistency point is important. You have to be known for something that compounds over time, right?”

“That's really important because startups, once they get big enough, can only grow by word of mouth. All the growth hacking eventually stops working.”

“It's also not growth hacking, which is a term I absolutely hate because it makes it seem like it's this kind of short term hacky thing people, people do to get a little spike. That's absolutely not true. Growth is really about the long term. Right. And it's ab…”

“There is no equivalent of growth. That was, the idea of growth hacking didn't exist as a term until Chamath did what he did.”

“I would banish the term growth hacking. So it's not hacking if you're doing it properly, and I would say, actually, if you're talking about growth hacking, at least a yellow flag, because ultimately, if you're doing it well, what you're doing is you're doing g…”

“I think growth has become almost too quantitative and analytical, and when people talk about growth hacking, they're almost like focused too much on the metrics. For me, the most exciting part is the creative side of growth, coming up with super creative ways …”

“Growth is done in a team, and it's not just hacks or experiments. Like, it requires understanding the growth model of the business, where the constraints are, and potentially doing quick hacks, but a lot of times deep engineering work to actually scale the bus…”

“Growth hacking does nothing to benefit your customer, And therefore is unlikely to be a long-term viable strategy for scaling your business.”

“And when you use the word growth, we don't really mean growth hacking, but it's more like product development through the philosophy of growth, which is really about being fast, being very data, being highly data informed. You know, it's not necessarily data d…”

“Most things that I think of don't work. That's the reality. And that growth hacking is really more about testing a bunch of stuff and doubling down when something works. And so it's more about kind of just that, that rapid testing process.”

“If you look at any of those silver bullets, and actually, you know, the people, and you saw what happened, you realize it was the result of a lot of trying stuff, and failing, and iterating, and optimizing.”