growth hacking

“If you look at any of those silver bullets, and actually, you know, the people, and you saw what happened, you realize it was the result of a lot of trying stuff, and failing, and iterating, and optimizing.”

“And when you use the word growth, we don't really mean growth hacking, but it's more like product development through the philosophy of growth, which is really about being fast, being very data, being highly data informed. You know, it's not necessarily data d…”

“Growth is done in a team, and it's not just hacks or experiments. Like, it requires understanding the growth model of the business, where the constraints are, and potentially doing quick hacks, but a lot of times deep engineering work to actually scale the bus…”

“I think growth has become almost too quantitative and analytical, and when people talk about growth hacking, they're almost like focused too much on the metrics. For me, the most exciting part is the creative side of growth, coming up with super creative ways …”

“I would banish the term growth hacking. So it's not hacking if you're doing it properly, and I would say, actually, if you're talking about growth hacking, at least a yellow flag, because ultimately, if you're doing it well, what you're doing is you're doing g…”

“It's also not growth hacking, which is a term I absolutely hate because it makes it seem like it's this kind of short term hacky thing people, people do to get a little spike. That's absolutely not true. Growth is really about the long term. Right. And it's ab…”