Funnel
topic on 7 shows · 13 statements across 9 episodes
We Live to Build 
My First Million 
the Official SaaStr Podcast 
the Startup Ideas Podcast 
Top Founders 
the a16z Podcast 
20VC
13 statements about Funnel, every show
Puri: Funnel optimization cannot fix flawed category positioning
“If you have category and positioning wrong, you can be the best at just trying to crank the, grind the funnel, but it just doesn't matter if you haven't gotten those, that the first, first key decision, right?”
Courtney: AJ&Smart completely isolates sales funnels from main website URLs
“You actually can't reach the funnels From the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs, and they're actually living in their own separate worlds and like project teams, con…”
Courtney: Polished website designers are generally terrible at building sales funnels
“People who make really nice websites are generally not good at making funnels at all because funnels require really good copywriting and mostly it's about conversion optimization for that specific flow.”
Isenberg: Marketing funnels can realistically achieve 10% to 25% conversion rates
“Now, a funnel, it isn't crazy for a funnel to convert at 1015, 20, 25%.”
Courtney: Direct-response funnels are ideal for bootstrapped businesses seeking immediate ROI
“Like this is, I think it's best for bootstrapped businesses because you're getting the direct ROI from the ads. Whereas if you have loads of funding already, then maybe you can just brute force it with branding and different types of Deals and having a huge sa…”
Courtney: Websites dump everything at once while funnels reveal steps progressively
“Website dumps it all in one go. A funnel lays it out step by step. That's really the difference. It's all separate steps that you actually can't see.”
Courtney: Websites Are Digital Business Cards; Funnels Convert Strangers Into Customers
“The distinction is in one sentence, a website is a business card just saying, here's all the stuff we do. A funnel is a step-by-step process to bring someone from being a stranger to a customer.”
Lerner: Introducing onboarding friction often yields higher quality customers
“So a lot of times you'll get the best customers in situations where you're actually introducing friction into the funnel.”
Duboe: Growth loops yield compounding growth while linear funnels decay at scale
“Loops, they're powerful because they lead to compounding growth systems versus typically funnels, you know, are more linear growth trajectories that will oftentimes decay with scale.”
Bramlett: Profitable Direct-Response Funnels Require $250 AOV and 3% Conversion
“The game truly is about learning to build a funnel that can have an average order value of one 50 to two 50, and then have a high conversion rate of, you know, one and a half to three percent.”
Funnel and Adverity are the most frequent competitors to Supermetrics
“So who we meet most often would be funnel, a Swedish one Adverity, Austrian.”
Halligan: The traditional sales and marketing funnel is broken and obsolete
“The more I studied the funnel, the more I think it's broken. It just doesn't work as a metaphor anymore to describe how people really buy and describe how modern organizations really scale.”