Enterprise Product
topic on 4 shows · 6 statements across 6 episodes
the Official SaaStr Podcast 
Sourcery 
the a16z Podcast 
20VC
6 statements about Enterprise Product, every show
Das: Enterprise products capable of PLG must adopt it or get destroyed
“If your enterprise product can be PLG, then it must be, otherwise a PLG company will absolutely eat your lunch and destroy you.”
Gross: Heroku made millions from enterprise offerings unknown to average developers
“All the enterprise products that we built and spent, you know, customers would spend millions of dollars on. Most of, like, your hacker news crowd didn't even know that stuff existed, maybe to a fault on our side.”
Vickie Peng: Diluting Enterprise Products for Small Businesses Doesn't Work
“Diluting this product for this person is not going to work. Even if that's the most efficient path, it is not the most effective path.”
Cabane: Shifting enterprise products to self-serve PLG almost never works
“And so, there's actually a better way of, like, building product-led sign-up motions with separate products to get people engaged, and then push that into a sales motion. And that is a much easier transition than, like, shifting your entire product from an ent…”
Balfour: Brand awareness alone cannot drive enterprise software customer acquisition
“Like awareness and these other pieces, but that alone is not going to drive customers for an enterprise product. And even if you were doing it, if you looked at the overall mix of like, you know, at scale of what's driving customers, it's going to be a pretty …”
Casado: IBM and SAP make complex products to justify higher sales prices
“Where if you have a sales person selling something, you actually benefit by more knobs because it'll demonstrate more value. I mean, I hear often people say, why does IBM or SAP make such complicated products? Don't they know how to build products? That's actu…”