Vickie Peng, Product Partner at Sequoia Capital, reflects on product strategy lessons from adapting Facebook's enterprise advertising platform for small local businesses at Instagram.
“Diluting this product for this person is not going to work. Even if that's the most efficient path, it is not the most effective path.”
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More from Vickie Peng
Insight
Peng: Joining startups too early as a product leader creates founder friction
“The thing that I actually warn both founders and product operators against is joining as a product leader too early in a company. And what I mean by that is there's kind of three layers of product. There's product vision, there's product strategy, and there's …”
Vickie PengApr 17, 2024▶ 48:28Vickie Peng: Why the Best Product People Actually Build Less Product? | E1141 · 20VC with Harry Stebbings
Insight
Peng: Linear succeeded by prioritizing engineers over product managers
“Most of these issue tracking tools go for PMs first. Right. It's like, you're the manager, you're the planner, you're planning the development, the roadmap, the cycle, all this kind of stuff. That's the target customer. And the fact that they kind of flipped t…”
Vickie PengApr 17, 2024▶ 52:07Vickie Peng: Why the Best Product People Actually Build Less Product? | E1141 · 20VC with Harry Stebbings
Insight
Peng: Pre-PMF startups should track specific product actions instead of NPS
“So pre-product market fit, the strong advice to pick a number that represents customer happiness. And I recommend not using MPS. I recommend using a metric that's specifically an action in your product.”
Vickie PengApr 17, 2024▶ 0:00Vickie Peng: Why the Best Product People Actually Build Less Product? | E1141 · 20VC with Harry Stebbings
Insight
Platforms can add performance marketing engines without diluting community magic
“You can preserve the magic of the community while also building a performance marketing engine and those two can coexist, and you don't have to Dilute the former to get the latter”
Vickie PengApr 17, 2024▶ 8:44Vickie Peng: Why the Best Product People Actually Build Less Product? | E1141 · 20VC with Harry Stebbings
AssertionNot publicly verifiable
Instagram SMB ads experienced a 60% monthly customer churn rate
“For every 10 customers that tried the product, six of them the next month would go away.”
Vickie PengApr 17, 2024▶ 13:36Vickie Peng: Why the Best Product People Actually Build Less Product? | E1141 · 20VC with Harry Stebbings
Insight
Vickie Peng: Nobody Ever Permanently Maintains Product-Market Fit
“Nobody ever actually gets and keeps product market fit. It is an ongoing battle or an ongoing journey that nobody ever really just conquers and says, okay, I'm done.”
Vickie PengApr 17, 2024▶ 26:43Vickie Peng: Why the Best Product People Actually Build Less Product? | E1141 · 20VC with Harry Stebbings
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