Email Marketing
topic on 6 shows · 14 statements across 14 episodes
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14 statements about Email Marketing, every show
Sarah LaFleur: Email is a declining channel due to inbox saturation
“Email, first of all, I think is just a declining channel. And that's like just the hard truth. It's not that people don't read emails anymore, but it's people get so many of them every single day that it's impossible to keep in track.”
Ibarra: Current AI agents cannot run end-to-end email marketing at scale
“These agents can't do that. I have not seen an agent successfully do email marketing at scale. The moment I find one, I'm using it that actually works. I've not found one that actually works. Like, not just writing all of these, just write email copy. They don…”
Chestnut: Tech conferences treated early email marketing like internet's dark underbelly
“There was definitely a stigma to email marketing. If we went to tech conferences and told people what we did, you know, things would get quiet. They'd walk away. You know, we were, they sort of thought of us as sort of like the dark underbelly of the internet.…”
Courtney: A webinar is merely an excuse to send email sequences
“It's like the webinar is just the excuse to send the emails.”
Mix: Businesses underutilize content repurposing in mid-funnel email sequences
“Sending email with welcome sequences, newsletters, surveys, repurposing your media and content via email, I think is a place that people really don't squeeze the juice. Like they have all of this content. It could be repackaged, especially in a world of AI whe…”
Goldberg: Email marketing remains a hugely valuable retention channel for brands
“Email marketing is a huge part of our business to this day. I mean, people still check emails. People have been talking about email dying for 15 years, and it's still a hugely valuable channel, and I think it's got to be part of the mix. It's not the only thin…”
Sharma: SMS generates significantly higher revenue per recipient than email
“Your open rates nearly a hundred percent, maybe 99%. And your click through rates way higher, your revenue per send in general, your revenue per recipient that you send to for SMS is usually significantly higher than if you were to comp the same revenue per re…”
Mellstrom: Text message marketing is far more effective than email or social
“And the inbox, the text message inbox is usually reserved for friends and family. So if you let a brand into your text message inbox, you know, you're probably going to read it. So it's just incredibly more effective than other mediums out there, whether it's …”
Kulish: Email Marketing Sequences Drive Few KarmaBot Trial Conversions
“Well, as usual, we also have the marketing chain going on in the email, but that's I don't know, it's helpful. I don't think many people converted just because of that.”
Email marketing will lose effectiveness as inboxes increase privacy protections
“With inboxes looking more and more at privacy, blocking open pixels, the effectiveness of email marketing will continue. It's certainly better than social media. But it's not as effective as it used to be. It's like doing SEO and having Google Analytics. It us…”
Walling: Privacy concerns will revert email marketing to spray-and-pray
“My first prediction is that privacy concerns will continue to transform email marketing back to what it used to be, which was basically spray and pray.”
John Jonas calls building email lists "dumb" because people hate email
“Everybody's always saying, oh, you got to build a list. And I'm like, you know what? That's, this is dumb. People hate email. And so we don't do it”
Warner: Chat marketing is today's shift from physical mail to email
“Email is now becoming outdated. We're all shifting to messaging, and I feel like the same opportunity that existed back when we shifted from paper mail to email is happening now in chat.”
Gamito: Email marketing tactics fail when applied to Messenger
“I think a lot of people are jumping into messenger from email marketing and they think that the things that are going to work in email are going to work in messenger. And that's just not the case. Messenger is a conversational tool. Email is something that you…”