Goldberg: Email marketing remains a hugely valuable retention channel for brands
Randy Goldberg · Advice Line with Randy Goldberg of Bombas · Jun 13, 2024 · at 43:44
Bombas co-founder Randy Goldberg advises boutique owner Ana Bencivenga on customer marketing channels.
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“Email marketing is a huge part of our business to this day. I mean, people still check emails. People have been talking about email dying for 15 years, and it's still a hugely valuable channel, and I think it's got to be part of the mix. It's not the only thing, but it's a big part of what you can do, especially in retention marketing, you know, when you're trying to talk to your customers in your file and keep them updated.”
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