email marketing
3 statements across 3 episodes · 2 bullish · 0 bearish · 3 people on the record · first statement Apr 20, 2023 by Nik Sharma · across every show →
Everything said about email marketing, oldest first
Apr 20, 2023 bullish
Sharma: SMS generates significantly higher revenue per recipient than email
“Your open rates nearly a hundred percent, maybe 99%. And your click through rates way higher, your revenue per send in general, your revenue per recipient that you send to for SMS is usually significantly higher than if you were to comp the same revenue per re…”
Oct 30, 2024 positive
Mix: Businesses underutilize content repurposing in mid-funnel email sequences
“Sending email with welcome sequences, newsletters, surveys, repurposing your media and content via email, I think is a place that people really don't squeeze the juice. Like they have all of this content. It could be repackaged, especially in a world of AI whe…”