DSPs
topic on 1 show · 5 statements across 5 episodes
5 statements about DSPs, every show
Eyeota integrates into over 100 global audience data platforms
“We're integrated into over a hundred of the world's leading platforms that you use assume audience data. So those can be DSPs, they can be DMPs, they can be MarTech platforms, they can be, you know, content delivery systems, they can be native ad platforms, mo…”
Iyer: Generic DSPs like Google fail B2B account-based marketing needs
“We see that DSPs are certainly not servicing some of the needs that these customers, DSPs are demand side type of, I'm talking Google app next to some of the others, right?”
Osetek: Intermediaries Take 50% to 70% of Programmatic Ad Dollars
“So, you know, across the, what I call across the Luma scape, when you go from the brand all the way to the other end of the spectrum, the publisher, there's DSPs, SSPs, there's like six intermediaries involved, and they're all taking a cut where a couple of di…”
Prusz: Header bidding increased DSP bid processing costs up to 10x
“One of the problems of header bidding is that bidders, these DSPs, these demand side platforms, they now can see the same impression from us. They can now see it from other platforms, meaning they, their costs to actually Consume a bid request has doubled, tri…”
Mobilewalla requires ad network clients to embed tracking pixels to harvest data
“What we have them do in order to be able to profile their users, we require them to put a little pixel, a little mobile wallet pixel in every ad created the surf, right? So when you are consuming New York Times content on your iPad, and an ad gets surfed to yo…”