DSPs
5 statements across 5 episodes · 0 bullish · 3 bearish · 5 people on the record · first statement Aug 29, 2017 by Anindya Datta · across every show →
Everything said about DSPs, oldest first
Aug 29, 2017
Mobilewalla requires ad network clients to embed tracking pixels to harvest data
“What we have them do in order to be able to profile their users, we require them to put a little pixel, a little mobile wallet pixel in every ad created the surf, right? So when you are consuming New York Times content on your iPad, and an ad gets surfed to yo…”
Dec 23, 2017 negative
Prusz: Header bidding increased DSP bid processing costs up to 10x
“One of the problems of header bidding is that bidders, these DSPs, these demand side platforms, they now can see the same impression from us. They can now see it from other platforms, meaning they, their costs to actually Consume a bid request has doubled, tri…”
Mar 24, 2018 negative
Osetek: Intermediaries Take 50% to 70% of Programmatic Ad Dollars
“So, you know, across the, what I call across the Luma scape, when you go from the brand all the way to the other end of the spectrum, the publisher, there's DSPs, SSPs, there's like six intermediaries involved, and they're all taking a cut where a couple of di…”
Apr 24, 2018 negative
May 8, 2018
Eyeota integrates into over 100 global audience data platforms
“We're integrated into over a hundred of the world's leading platforms that you use assume audience data. So those can be DSPs, they can be DMPs, they can be MarTech platforms, they can be, you know, content delivery systems, they can be native ad platforms, mo…”