Digital Ads
topic on 4 shows · 5 statements across 5 episodes
We Live to Build 
Top Founders 
How I Built This 
TBPN
5 statements about Digital Ads, every show
Visram: Modern PR must be repurposed into digital ads to drive sales
“When you get the PR now, you have to leverage it for the digital ad to make sure that, that it continues to live on, because people see it asynchronously. You know, it used to be like, if everyone, if everyone's watching the Today Show together, we're all gonn…”
US retailers spent $5.8 billion on digital ads in early November
“Retailers, Spent 5.8 billion on digital ads in the U.S. From November first to November seventh, a four percent increase from last year.”
Troy Carter: The era of high digital ad returns is over
“Because I just feel like you're never gonna get that return back from ads. What it is, is that, that era's over with, you know, so, so I feel like the storytelling piece of it is the way you can sort of get the attention you need around it.”
Freckling: Digital ads represent over 70% of marketing and $500B globally
“Digital ads are over 70% of all ads in marketing. It's about a half a trillion spend globally.”