Dhar Mann

“It is much harder to make a 100,000 dollars than it is to make a million dollars. And in that same vein, it's much harder to make 10,000 dollars than it is a 100,000 dollars or your first hundred dollars versus your first thousand dollars.”

“75% of our audience Says that they feel compelled to take some sort of positive action in their life after watching a Darman video.”

“As I talked to brands and they tell me about who some of their most successful sales affiliates are, it's not the people that get millions of views, right? Because those people are often an inch deep, but a mile wide. It's the People that might have a thousand…”

“And you only need about 10 dollars or so to get accurate information on the test.”

“All the best creators that I know spend about three times more amount of effort in post than they actually do in production.”

“You're doing sixty-five million in revenue now. You have, you know, 200 employees, a 150,000 dollar, or a 150,000 square foot studio.”

“They would eventually build one of the largest taxicab companies in the Bay Area.”

“So I remember a big moment for me was at 21 years old When I bought an orange Lamborghini.”

“So I started what later became known as the Home Depot of weed, and it was a 15,000 square foot hydroponic store right by the Oakland airport where we sold all the supplies patients would need to grow their own cannabis. Not the actual plants or any flower, ju…”

“So the night of our grand opening, I got contacted by the big distribution companies saying they were cutting us off from receiving any product.”

“The city of Oakland around that time was about to issue medical marijuana cultivation licenses that were going to be the first of its kind. And fortunately, I was one of four companies to be awarded the permit.”

“I decided to take some shortcuts on my grant application. I changed the dates on my paperwork to make it seem like the projects had been completed and contractors had been paid sooner than they were in order to start the reimbursement process faster.”

“People that were doing business with me no longer wanted to work with me, and the city of Oakland even revoked the cultivation license I had won based on the charges alone.”

“So I went in front of a judge, and the judge said if I agreed to pleading no contest, paying a 40,000 dollar fine, and doing probation, I could have my case completely expunged at the end of probation as long as I didn't mess up again. And there'd be no jail t…”

“It didn't take me long to realize that the flashier I was on Instagram, the faster my following would grow.”

“When you're in it, it's amazing how many red flags you're willing to look past because you just want something to work so bad.”

“Within 24 hours of our website going live, we brought in six figures of revenue.”

“Within a couple of years, Laura and I had hundreds of different products, and we got to about a hundred employees. We moved to an actual fulfillment center, and we got to a point of we were shipping over a million products a year.”

“And sure enough, that video within a few hours had gotten thousands of shares and over a million views. And I'll never forget. It was posted on August 30th. And today that video has gone to receive over two hundred million views.”

“So for two years that happened from the middle of 2018 when we started on YouTube all the way to 20 20, they stayed at around a thousand views. So I completely disregarded YouTube. But on Facebook, we were experiencing rocket ship growth.”

“And by July that year, we hit one billion views. So it took us just over a year from starting to hit that milestone. But by October, 2019, three months later, we hit two billion views. And then two months later, by November, we hit three billion views.”

“A good rule of thumb is a creator will make around 5000 dollars per every one million views, and that's the reason why we have to operate on digital budget. So we have to break, you know, I would say like five million views just to break even.”