Everything Dhar Mann said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Dhar Mann admits falsifying dates on city grants to accelerate reimbursements
“I decided to take some shortcuts on my grant application. I changed the dates on my paperwork to make it seem like the projects had been completed and contractors had been paid sooner than they were in order to start the reimbursement process faster.”
Mann: $10 in Facebook Ads Is Enough to Test Video Titles
“And you only need about 10 dollars or so to get accurate information on the test.”
Mann: Dhar Mann Studios granting company equity and 401(k) to actors
“Now we're releasing like an equity program where our actors, some of our longtime actors and employees actually have equity in the company. We have better for one K program rolling out than most traditional studios even do.”
Oakland revoked Dhar Mann's cannabis license following his criminal fraud charges
“People that were doing business with me no longer wanted to work with me, and the city of Oakland even revoked the cultivation license I had won based on the charges alone.”
Dhar Mann settled criminal fraud charges with a no contest plea
“So I went in front of a judge, and the judge said if I agreed to pleading no contest, paying a 40,000 dollar fine, and doing probation, I could have my case completely expunged at the end of probation as long as I didn't mess up again. And there'd be no jail t…”
Digital video creators average $5,000 in ad revenue per million views
“A good rule of thumb is a creator will make around 5000 dollars per every one million views, and that's the reason why we have to operate on digital budget. So we have to break, you know, I would say like five million views just to break even.”
Dhar Mann: Making your first $100K is harder than making $1M
“It is much harder to make a 100,000 dollars than it is to make a million dollars. And in that same vein, it's much harder to make 10,000 dollars than it is a 100,000 dollars or your first hundred dollars versus your first thousand dollars.”
Dhar Mann: 75% of audience reports taking positive action from videos
“75% of our audience Says that they feel compelled to take some sort of positive action in their life after watching a Darman video.”
Dhar Mann: High-engagement niche creators drive more affiliate sales than mega-creators
“As I talked to brands and they tell me about who some of their most successful sales affiliates are, it's not the people that get millions of views, right? Because those people are often an inch deep, but a mile wide. It's the People that might have a thousand…”
Dhar Mann: Top creators spend three times more effort on post-production
“All the best creators that I know spend about three times more amount of effort in post than they actually do in production.”
Dhar Mann: Never outsource core product, outsource early tests instead
“So you figure out what is sort of the core product that you're developing and never outsource that thing. If there's things that you're testing, Especially as you get more resources, you're interested in this, maybe an opportunity or not. Don't spend the time …”
Distributors cut off Dhar Mann's hydroponics supply after cannabis press coverage
“So the night of our grand opening, I got contacted by the big distribution companies saying they were cutting us off from receiving any product.”
Displaying a flashy luxury lifestyle accelerated Dhar Mann's Instagram follower growth
“It didn't take me long to realize that the flashier I was on Instagram, the faster my following would grow.”
Dress Your Face Live grossed six figures in its first 24 hours
“Within 24 hours of our website going live, we brought in six figures of revenue.”
Mann: Fast Production Cycles Give Digital Creators a Major Advantage
“And that's one of the great things about being a digital media creator is that it doesn't take us two years to work on a film like traditional film companies. I could write a script and one week later, two weeks later, Put it out and have real-time feedback fr…”
Dhar Mann Studios derives 97% of its revenue from platform advertising
“It's still 97% through ad revenue coming from Facebook and YouTube. And the remaining delta is us having brand sponsorships in certain videos.”
Dhar Mann spends roughly $25,000 to produce each 25-minute YouTube video
“So for our main channel, which we do 25 minute videos, our cost is around 25,000 dollars.”
Mann: Studio Is Producing 40 Vertical Drama Films for Fox
“And then we started a whole division that creates original content for Samsung TVs. Then we went into vertical dramas where we're doing 40 films for Fox.”
Dhar Mann: Studio capped headcount around 200 by Year 6
“Six, we started a, we capped out around like 200 or so, and then now we kind of try to stay there.”
Mann: Dhar Mann Studios yields one published video per ten concepts
“So I would say out of those 10 ideas, ultimately, when you break it all down, you have about one that finally makes it to the YouTube page.”
Mann bought an orange Lamborghini at age 21 from mortgage business
“So I remember a big moment for me was at 21 years old When I bought an orange Lamborghini.”
Dhar Mann launched a 15,000-square-foot 'Home Depot of weed' in Oakland
“So I started what later became known as the Home Depot of weed, and it was a 15,000 square foot hydroponic store right by the Oakland airport where we sold all the supplies patients would need to grow their own cannabis. Not the actual plants or any flower, ju…”
Oakland awarded Dhar Mann one of its first medical marijuana cultivation permits
“The city of Oakland around that time was about to issue medical marijuana cultivation licenses that were going to be the first of its kind. And fortunately, I was one of four companies to be awarded the permit.”
Mann: Desperation for success makes investors ignore obvious red flags
“When you're in it, it's amazing how many red flags you're willing to look past because you just want something to work so bad.”