Consumer Social
topic on 5 shows · 9 statements across 9 episodes
Lenny's Podcast 
No Priors 
the Startup Ideas Podcast 
Sourcery 
20VC
9 statements about Consumer Social, every show
Guo: Consumer social's future is direct monetization as brand deals vanish
“I mean, I'm very biased, but I think the future of consumer social is what we're building right now, because right now creators are finding that they don't like the algorithm because it's so unpredictable and that brand deals are just really disappearing.”
Elad Gil says the consumer AI wave is utility-driven, not social
“So it's interesting to see that a lot of these things are starting off more as utilities while in the consumer social era, obviously there's a lot of just social apps, right? That were the main consumer wave. It was basically commerce, search, and social. And …”
Bier: Durable consumer social retention is a once-a-decade black swan event
“And I think finding durability for a, like, communication or social product
That's a black swan event. You, like, retention for consumer social is, like, there, there's a tremendous amount of randomness. There's, like, one every decade.”
Gil: AI entrepreneurs are ignoring consumer social for enterprise
“It's kind of this oddly Almost ignored an area from a entrepreneurship and founder perspective right now. Everybody's rushing at the enterprise stuff and the infrastructure and, you know, that whole stack.”
Hoover: Consumer social and gaming startups have the highest failure rates
“I think like consumer social or gaming, like games, building games, probably like the hardest and the one filled with the most failures.”
Isenberg: 0-to-1 consumer social is 90% art, post-PMF is 90% science
“When you think about zero to one consumer social, it's probably 90% art, 10% science. Now, once you actually build some level of product market fit that changes over time. And, you know, if you think about like Facebook, like, you know, they had Instagram and …”
Trinh: Building consumer social means surviving the idea maze through continuous experimentation
“Anyone that's a consumer social for too long. It's really just about surviving and taking your little idea Legos or whatever you learned and molding them around, but like, yeah, surviving another day and like making something interesting and like surviving the…”
The Dominant VC Narrative in 2012 Was That Consumer Social Was Dead
“And I think you also have to bear in mind that in 2012, the dominant narrative was that social was dead. Facebook and Instagram had run the table like there were no more new opportunities in social anymore.”
Howie Liu: Utility SaaS tools have no upper bound and can coexist
“And so I think like, especially since in SAS and these productivity or utility oriented areas, like there's no upper bound to how many new services can come out and create additive value. Like with consumer social, for instance, there was a finite amount of ti…”