Cold Outreach

“Cold outreach itself, though we think it's a very saturated space, it's still pretty new out there. A lot of businesses still don't use cold outreach because Using Google ads, using Facebook ads is pretty simple for SMB. Cold outreach still feels like rocket s…”

“Cold outreach is gonna be a great channel. It's proved out to not be a great channel for us actually, because it's very noisy. It's very hard to get people's attention these days. So we've actually shifted more towards things like events and actually meeting p…”

“First and foremost is relevancy. I think that matters even more so than personalization right now, because I think it's so easy to personalize anything.”

“Like, you can't make money on a product doing cold outreach at 29.”

“And we managed, like we, I think we got around a 20% response rate to our cold outreach, which is pretty crazy.”

“If you can see what people like, and you can watch interviews of them, you could understand how to position it so that you have an offer that connects with them.”

“We've realized that, like, cold outreach is not the way to go. Like, we would much rather go and have a public presence and a reputation and have people actually seek us out and say, hey, I want to sell you my company.”

“The sort of cold sort of outreach playbook, right, of like, let's just sort of spam the market with sort of quasi personalized communication is waning in effectiveness, right? You should do it, by the way. It's sort of table stakes. You have to do it. On some …”

“One other way that's super simple is almost everyone you want to meet has some sort of not everyone, but most people will have some sort of philanthropic charity foundation they're connected to that means a lot to them. And if you do research on them, it is ve…”

“So like the standard response rate to cold outreach is somewhere between seven and 8.5%. But because of the advanced personalization, we get a 13 to 15% response rate generally.”