Cassidy: Mass quasi-personalized cold outbound email is waning in effectiveness
Brendon Cassidy · CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers | CoSell.io Co-Founder · May 16, 2023 · at 5:16
Brendan Cassidy, co-founder of CoSell and veteran tech sales executive, discusses the declining efficacy of traditional outbound sales for B2B startups.
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“The sort of cold sort of outreach playbook, right, of like, let's just sort of spam the market with sort of quasi personalized communication is waning in effectiveness, right? You should do it, by the way. It's sort of table stakes. You have to do it. On some level, but it's the response rates are going down. Everybody's now been prospected to, and so, you know, there's sort of an alignment between this idea of we should tap into the people that we know and the relationships we have, and the people that have influence in this sort of cold playbook isn't likely going to get you where you want to go”
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