Brainstorming
topic on 3 shows · 5 statements across 5 episodes
the Knowledge Project 
Lenny's Podcast 
20VC
5 statements about Brainstorming, every show
Sivulka: Brainstorming sessions do not produce genuinely new ideas
“Like, I don't believe that people come up with new ideas by brainstorming or in coverage. Like, I just think that's kind of, again, fugazi, fugazi.”
Lowenhar: Live brainstorming disadvantages deliberative thinkers and introverts
“If you do live brainstorming you have diminished all the folks that prefer to sit and chew on something first.”
Will Wu: In-person presence is paramount for creative product brainstorms
“When it comes to creative brainstorming and design brainstorming, being in person is just of paramount importance.”
Wodtke: Spend 10 minutes brainstorming key results to unlock non-obvious metrics
“With Key results, I always recommend spending, like, 10 minutes brainstorming every single way you could possibly measure that outcome, because it, with brainstorms, you always think of all the obvious stuff first, and then you have no ideas, and you're just s…”