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Wodtke: Spend 10 minutes brainstorming key results to unlock non-obvious metrics

Christina Wodtke · The ultimate guide to OKRs | Christina Wodtke (Stanford) · Mar 16, 2023 · at 28:57

Christina Wodtke, Stanford lecturer and author of 'Radical Focus', advises teams on how to brainstorm high-quality key results.

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“With Key results, I always recommend spending, like, 10 minutes brainstorming every single way you could possibly measure that outcome, because it, with brainstorms, you always think of all the obvious stuff first, and then you have no ideas, and you're just sitting there with your post notes going, how long is 10 minutes at, anyway? And then you start getting the weird ideas, and often out of those weird ideas are really good insights.”

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