Klein: Research shows group brainstorming fails to yield more innovative ideas
Gary Klein · Gary Klein: Insights For Making Better Decisions · Aug 9, 2022 · at 1:08:24
Gary Klein explains to Shane Parrish why teams should generate ideas individually before sharing them rather than brainstorming collectively.
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“The research on like brainstorming, we're all brainstorming together. The research shows that brainstorming does not produce more ideas and more innovative ideas.”
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