Jessica Lessin says the Apple Intelligence launch largely missed its intended mark
“It felt like they had the Apple AI, Apple intelligence launch that largely did not pan out in the way they wanted it to”
Evans: Apple Intelligence was the most compelling AI assistant vision yet
“If you go back and watch the WWDC from 20, 24, the whole second half of it is Apple intelligence. That was like the most compelling vision of a personal AI assistant. I've still, still the most compelling vision I've seen.”
Roy: Apple Intelligence launch ads were "flat-out lies" about product capabilities
“Those ads were so misleading, just flat out lies about the capabilities that were existing at the time. Took, I mean, Apple, very few companies have ever done any, like, have done something that egregious.”
Coogan: Apple will bar third-party AI agents from iOS local APIs
“They have their walled garden. The walls are staying up. They're not letting Claude Cowork go around your iOS installation and hook into all your different local APIs. That's the domain of Apple intelligence.”
Harries: Apple marketing unreleased Apple Intelligence features is bad growth strategy
“The thing I'd most like to change about the world of growth is is you just should not launch products which aren't actually ready. The biggest villain I see doing this at the moment is Apple. And so we've always held Steve Jobs in our mind as just like this be…”
Hays: Apple will block iMessage data portability to Google's Gemini
“I have zero faith that there will be any portability. And the reason for that is Apple's paying Google to effectively, yeah, white label the model, leverage Gemini in the next version of Apple intelligence. And they're just gonna be focused on integrating it w…”
Gurman: Apple's initial Apple Intelligence rollout was a terrible service
“Launched this terrible AI service, Apple Intelligence, that didn't really work well. And what they found out is that it didn't resonate with customers as much as prior iPhones.”
Thompson: Apple will have to pay foundational AI model makers
“I was very optimistic about Apple's Apple Intelligence announcement last year, and the theoretical power it would give them over the model makers, and now I'm ready, actually no, they're gonna have to pay up.”
Kantrowitz: Siri's 15-year record shows Apple's AI is far behind competitors
“I think that's actually a fine strategy, but only if your AI works really well. And well, the state of Siri the actual ship stuff over the past 15 or so years suggests that it doesn't. They have to get their AI house in order and catch up”
Siegler: Apple Spent as Much Time on Phone App as AI
“Apple spent three minutes talking about a phone, the phone app, like who uses the phone app anymore? Like, yeah, there's some nice little cute upgrades, but we didn't need to talk about that for three minutes when we talked about Apple intelligence for roughly…”
Kantrowitz: Apple Intelligence cross-app contextual features failed to ship in 2025
“I mean, if you think back to last year's event, we were promised effectively a contextually aware assistant, Apple intelligence that could combine signals from your apps and make your life easier by doing things like searching your Gmail and telling you when y…”
Roy: Vision Pro Is Incredible Technology, Unlike Apple Intelligence
“Vision Pro, maybe DUD, but Amazing piece of technology. I actually think that was very different than Apple Intelligence. That was almost like too forward looking a piece of technology or too niche, but still an incredible piece of technology. Apple Intelligen…”
Harries: Apple Is Marketing Unfinished AI to Drive Hardware Sales
“The biggest villain I see doing this at the moment is Apple. And so we've always held Steve Jobs in our mind as just like this beacon of marketing and product and engineering. And now you have Apple pushing that the reason you should upgrade to the newest iPho…”
Evans: Apple marketed Apple Intelligence heavily but missed launching key feature
“Apple has obviously put Apple intelligence on billboards everywhere, and had this coherent set of individual specific features, and then, of course, failed to launch the most important one.”
Roy: Apple's Blunder Was Promising Everything at Once With AI
“So I think Apple, the biggest letdown, and again, going back to the gap between promise and reality, is they essentially promised everything all at once to everyone. Rather, rather than being like, okay, let's solve the, go to your inbox and answer all of your…”
Kantrowitz: Apple Intelligence failure costs Apple more public credibility than Maps
“What they said was taken as gospel. They rarely fair, rarely failed in public. When they did, it was non-consequential, like Apple Maps. I mean, Apple Maps is nothing compared to Apple Intelligence. Now they're failing in public, and they're losing credibility…”
Lessin: Apple Intelligence text summaries are comically bad
“At the same time, you know, I don't know if you guys get the Apple intelligence summaries or texts, but they're like comically bad.”
Enjeti: Never buy a hardware product based on promises of future software
“Don't ever buy a product with the promise of future product.”
Enjeti: Apple Intelligence is a complete bust and its summaries are garbage
“But Apple intelligence has been a complete bust. I'm an idiot for buying this phone. It's really, it's not different at all. AI, Apple AI summaries for my text messages are garbage. Literally less than useful.”
Kantrowitz: Apple Intelligence is tech's biggest presentation-to-reality failure
“Look, I've been doing this for a very long time, and I can tell you I've never seen an instance where you have such a high stakes presentation from such a prominent company that undelivers to this, under delivers to this magnitude. It is astonishing how bad it…”
Hays: Apple Intelligence shipped prematurely and required significantly more consumer testing
“So really seemingly a product that, that should have not been widely, you know, shipped and just needed quite a bit more testing.”
Coogan: European iPhone sales outpaced US growth despite lacking Apple Intelligence
“In fact, Europe outgrew the U S in iPhone sales and they don't have Apple intelligence at all with the exception of the UK for a couple of weeks in December.”
Roy: Siri's Apple Intelligence fails to find flight information in emails
“Apple intelligence cannot find our flight information in our email when you ask Siri, which they pitched us as agentic, and that's my momentary Apple intelligence bashing”
Apple has failed to successfully implement its Apple Intelligence features
“Apple intelligence is almost the perfect example of the problem that I'm pointing toward, which is that we have this technology that's so promising, and yet even Apple cannot implement it successfully. And that might, I mean, obviously it says something about …”
Newton: Apple Intelligence is the flop of the year
“What I would say is Apple intelligence flop of the year.”
Newton: Apple Intelligence is built for users two years behind cutting-edge AI
“If you're, like, a tech nerd, like we are, and you want to live in the future, and you want to, like, use tools to improve your life, you would not be using any of the Apple intelligence stuff, because it, like, it truly is aimed at somebody who is two years b…”
Kantrowitz: Apple Intelligence cannot pull flight times from Apple Mail
“It still can't do basic things like pull a flight out of Apple Mail and tell you when it's leaving.”
Swyx: Apple Intelligence is the largest transformer rollout since Google's BERT
“It is the probably the largest scale rollout of transformers yet after Google rolled out BERT for search”
Roy: Apple Intelligence is among the most half-baked hyped AI products
“Apple intelligence
At least what we have seen so far remains one of the most half-baked of all AI, like hyped AI products out there.”
Roy: Apple Intelligence is completely useless and the Vision Pro flopped entirely
“Apple intelligence, maybe it'll come around, but it is so, so far from anything we have seen even remotely close to useful. The vision pro flop.”
Coogan: Apple will eventually perfect AI and Siri integration via on-device data
“I think Apple will eventually dial it in. I mean, the tech is just so good at this point, it's, like, really easy, and they have a bunch of interesting ways to integrate with all the data in your phone, so you'll just be able to talk to Siri more”
Dave Morin: Large models don't drive Apple Intelligence's current experience
“The large models have almost nothing to do with the experience that they're delivering on Apple Intelligence right now.”
Dave Morin: Apple Intelligence Will Mark One Billion First-Time AI Users
“Like, and it will be actually, I think, the first time a billion people use AI in a, you know, tiny way.”
Ives: Current fiscal year will be Apple's strongest iPhone unit year ever
“So regardless of what you want to say about Apple intelligence, if it's going to be rolled out in October, November, January, February, in the next, for this fiscal year, this will, unless some black swan event happens, be the strongest iPhone unit year ever h…”
Kantrowitz: iPhone 16 launched with unfinished Apple Intelligence software
“To me, the big story coming out of this was a hardware event with a software focus, and the software wasn't there yet.”
Roy: Existing consumer apps already offer all announced Apple Intelligence features
“Even all the things that they have announced are down the road. Some large scale consumer app is already doing and doing it very well.”
Roy: Apple Intelligence will face further delays or disillusion users
“Either it'll get more and more delayed, or it will be a half-baked feature that they've oversold so much that the average user, which is what Apple's promises, is bring these technologies to the average user, will just be disillusioned or just think this is st…”
Roy: iPhone 16 offers no compelling upgrade case due to AI delays
“If no one is upgrading their iPhone, which I do not think this creates a compelling case in any way, and they're not even saying it is because if you're telling me that it's going to be nine months to a year from now before I can create generative emoji, or in…”
Kantrowitz: The iPhone 16 will not trigger an Apple Intelligence supercycle
“The 16 is not going to be the super cycle. That's based off of apple intelligence. That's so many people hoped.”
Roy: Successful AI assistants will reduce standalone apps to simple callable actions
“If this works, what does that, that eliminates a lot of apps. That eliminates ton, apps could become simple actions.”