Apple Intelligence

product on 16 shows · 40 statements across 28 episodes · said 269 times in 111 episodes since 2024

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every mention on every show, scene by scene, with the transcript →

40 statements about Apple Intelligence, every show

Jessica Lessin says the Apple Intelligence launch largely missed its intended mark
“It felt like they had the Apple AI, Apple intelligence launch that largely did not pan out in the way they wanted it to”
Jessica Lessin Aug 28, 2026 ▶ 44:57 Meta’s $17B Reckoning & Why Parents Can’t Compete With Big Tech's Algorithm · More or Less Podcast
Evans: Apple Intelligence was the most compelling AI assistant vision yet
“If you go back and watch the WWDC from 20, 24, the whole second half of it is Apple intelligence. That was like the most compelling vision of a personal AI assistant. I've still, still the most compelling vision I've seen.”
Benedict Evans May 31, 2026 ▶ 46:17 The most rational take on AI you’ll hear this year
Roy: Apple Intelligence launch ads were "flat-out lies" about product capabilities
“Those ads were so misleading, just flat out lies about the capabilities that were existing at the time. Took, I mean, Apple, very few companies have ever done any, like, have done something that egregious.”
Ranjan Roy Apr 27, 2026 ▶ 11:37 Apple After Tim Cook, OpenAI’s New Mojo, Meta’s Internal Tracking Escapade
TBPN Prediction Not checkable as stated
Coogan: Apple will bar third-party AI agents from iOS local APIs
“They have their walled garden. The walls are staying up. They're not letting Claude Cowork go around your iOS installation and hook into all your different local APIs. That's the domain of Apple intelligence.”
John Coogan Jan 14, 2026 ▶ 13:40 Siri needs an App, OpenAI Acquires health startup Torch, Claude Cowork reactions | Diet TBPN
20VC Opinion
Harries: Apple marketing unreleased Apple Intelligence features is bad growth strategy
“The thing I'd most like to change about the world of growth is is you just should not launch products which aren't actually ready. The biggest villain I see doing this at the moment is Apple. And so we've always held Steve Jobs in our mind as just like this be…”
Luke Harries Jan 11, 2026 ▶ 1:03:41 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
TBPN Prediction Open · timeframe Nov 2028
Hays: Apple will block iMessage data portability to Google's Gemini
“I have zero faith that there will be any portability. And the reason for that is Apple's paying Google to effectively, yeah, white label the model, leverage Gemini in the next version of Apple intelligence. And they're just gonna be focused on integrating it w…”
Jordi Hays Nov 19, 2025 ▶ 3:33 Cloudflare Outage, iMessages in Gemini 3, 𝕏 Reactions to Gemini 3 | Diet TBPN
TBPN Opinion
Gurman: Apple's initial Apple Intelligence rollout was a terrible service
“Launched this terrible AI service, Apple Intelligence, that didn't really work well. And what they found out is that it didn't resonate with customers as much as prior iPhones.”
Mark Gurman Nov 4, 2025 ▶ 6:28 Mark Gurman on Apple Glasses Release Date, The Next AirPods, The Problem With Siri & More
TBPN Opinion
Thompson: Apple will have to pay foundational AI model makers
“I was very optimistic about Apple's Apple Intelligence announcement last year, and the theoretical power it would give them over the model makers, and now I'm ready, actually no, they're gonna have to pay up.”
Ben Thompson Jul 12, 2025 ▶ 1:52:46 Weekly Recap: Grok 4 Launch, Texas Floods, Web Browser War, Top Signals, Meta Smart Glasses
Kantrowitz: Siri's 15-year record shows Apple's AI is far behind competitors
“I think that's actually a fine strategy, but only if your AI works really well. And well, the state of Siri the actual ship stuff over the past 15 or so years suggests that it doesn't. They have to get their AI house in order and catch up”
Alex Kantrowitz Jun 14, 2025 ▶ 42:19 Sam Altman’s Gentle Singularity, Zuck’s AI Power Play, Burning Of The Waymos
BIG TECHNOLOGY Assertion Supported
Siegler: Apple Spent as Much Time on Phone App as AI
“Apple spent three minutes talking about a phone, the phone app, like who uses the phone app anymore? Like, yeah, there's some nice little cute upgrades, but we didn't need to talk about that for three minutes when we talked about Apple intelligence for roughly…”
M.G. Siegler Jun 11, 2025 ▶ 4:54 What Apple's Failures Say About AI's Limitations —  With M.G. Siegler
BIG TECHNOLOGY Assertion Supported
Kantrowitz: Apple Intelligence cross-app contextual features failed to ship in 2025
“I mean, if you think back to last year's event, we were promised effectively a contextually aware assistant, Apple intelligence that could combine signals from your apps and make your life easier by doing things like searching your Gmail and telling you when y…”
Alex Kantrowitz Jun 9, 2025 ▶ 4:35 Apple’s AI 'Gap Year' at WWDC?, Elon Vs. Trump Goes Nuclear, NYTimes’ OpenAI Attack
Roy: Vision Pro Is Incredible Technology, Unlike Apple Intelligence
“Vision Pro, maybe DUD, but Amazing piece of technology. I actually think that was very different than Apple Intelligence. That was almost like too forward looking a piece of technology or too niche, but still an incredible piece of technology. Apple Intelligen…”
Ranjan Roy Jun 9, 2025 ▶ 18:27 Apple’s AI 'Gap Year' at WWDC?, Elon Vs. Trump Goes Nuclear, NYTimes’ OpenAI Attack
20VC Opinion
Harries: Apple Is Marketing Unfinished AI to Drive Hardware Sales
“The biggest villain I see doing this at the moment is Apple. And so we've always held Steve Jobs in our mind as just like this beacon of marketing and product and engineering. And now you have Apple pushing that the reason you should upgrade to the newest iPho…”
Luke Harries May 23, 2025 ▶ 1:04:50 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
ANOTHER PODCAST Assertion Not checkable as stated
Evans: Apple marketed Apple Intelligence heavily but missed launching key feature
“Apple has obviously put Apple intelligence on billboards everywhere, and had this coherent set of individual specific features, and then, of course, failed to launch the most important one.”
Benedict Evans Apr 5, 2025 ▶ 22:50 Looking for AI strategies
Roy: Apple's Blunder Was Promising Everything at Once With AI
“So I think Apple, the biggest letdown, and again, going back to the gap between promise and reality, is they essentially promised everything all at once to everyone. Rather, rather than being like, okay, let's solve the, go to your inbox and answer all of your…”
Ranjan Roy Apr 2, 2025 ▶ 45:46 OpenAI Raises $40 billion, Is AI a Letdown?, Musk Sells X to xAI
Kantrowitz: Apple Intelligence failure costs Apple more public credibility than Maps
“What they said was taken as gospel. They rarely fair, rarely failed in public. When they did, it was non-consequential, like Apple Maps. I mean, Apple Maps is nothing compared to Apple Intelligence. Now they're failing in public, and they're losing credibility…”
Alex Kantrowitz Mar 14, 2025 ▶ 6:07 Gruber Slams Apple's Siri Failure, Tech Stocks In Freefall, Vibecoding & OpenAI's Agents
TBPN Opinion
Lessin: Apple Intelligence text summaries are comically bad
“At the same time, you know, I don't know if you guys get the Apple intelligence summaries or texts, but they're like comically bad.”
Sam Lessin Mar 12, 2025 ▶ 11:03 Sam Lessin on Meta, Artificial Intelligence, and Investing in Creators.
Enjeti: Never buy a hardware product based on promises of future software
“Don't ever buy a product with the promise of future product.”
Saagar Enjeti Feb 19, 2025 ▶ 45:03 Will Big Tech CEOs Win Their All-In Bet on Trump? With Saagar Enjeti
Enjeti: Apple Intelligence is a complete bust and its summaries are garbage
“But Apple intelligence has been a complete bust. I'm an idiot for buying this phone. It's really, it's not different at all. AI, Apple AI summaries for my text messages are garbage. Literally less than useful.”
Saagar Enjeti Feb 19, 2025 ▶ 45:54 Will Big Tech CEOs Win Their All-In Bet on Trump? With Saagar Enjeti
Kantrowitz: Apple Intelligence is tech's biggest presentation-to-reality failure
“Look, I've been doing this for a very long time, and I can tell you I've never seen an instance where you have such a high stakes presentation from such a prominent company that undelivers to this, under delivers to this magnitude. It is astonishing how bad it…”
Alex Kantrowitz Feb 19, 2025 ▶ 46:29 Will Big Tech CEOs Win Their All-In Bet on Trump? With Saagar Enjeti
TBPN Opinion
Hays: Apple Intelligence shipped prematurely and required significantly more consumer testing
“So really seemingly a product that, that should have not been widely, you know, shipped and just needed quite a bit more testing.”
Jordi Hays Feb 8, 2025 ▶ 2:24 Is APPLE Headed Downhill? (Investor Breakdown)
TBPN Assertion Supported
Coogan: European iPhone sales outpaced US growth despite lacking Apple Intelligence
“In fact, Europe outgrew the U S in iPhone sales and they don't have Apple intelligence at all with the exception of the UK for a couple of weeks in December.”
John Coogan Feb 8, 2025 ▶ 7:40 Is APPLE Headed Downhill? (Investor Breakdown)
BIG TECHNOLOGY Assertion Supported
Roy: Siri's Apple Intelligence fails to find flight information in emails
“Apple intelligence cannot find our flight information in our email when you ask Siri, which they pitched us as agentic, and that's my momentary Apple intelligence bashing”
Ranjan Roy Feb 7, 2025 ▶ 42:52 Boom Times For ChatGPT, OpenAI’s Deep Research, AI Super Bowl
Apple has failed to successfully implement its Apple Intelligence features
“Apple intelligence is almost the perfect example of the problem that I'm pointing toward, which is that we have this technology that's so promising, and yet even Apple cannot implement it successfully. And that might, I mean, obviously it says something about …”
Alex Kantrowitz Jan 27, 2025 ▶ 37:17 How DeepSeek Changes AI Research & Silicon Valley w/ M.G. Siegler
Newton: Apple Intelligence is the flop of the year
“What I would say is Apple intelligence flop of the year.”
Casey Newton Jan 5, 2025 ▶ 13:32 Bold Predictions For Tech and AI in 2025 — With Casey Newton
Newton: Apple Intelligence is built for users two years behind cutting-edge AI
“If you're, like, a tech nerd, like we are, and you want to live in the future, and you want to, like, use tools to improve your life, you would not be using any of the Apple intelligence stuff, because it, like, it truly is aimed at somebody who is two years b…”
Casey Newton Jan 5, 2025 ▶ 15:27 Bold Predictions For Tech and AI in 2025 — With Casey Newton
BIG TECHNOLOGY Assertion Supported
Kantrowitz: Apple Intelligence cannot pull flight times from Apple Mail
“It still can't do basic things like pull a flight out of Apple Mail and tell you when it's leaving.”
Alex Kantrowitz Jan 5, 2025 ▶ 15:51 Bold Predictions For Tech and AI in 2025 — With Casey Newton
LATENT SPACE Assertion Not checkable as stated
Swyx: Apple Intelligence is the largest transformer rollout since Google's BERT
“It is the probably the largest scale rollout of transformers yet after Google rolled out BERT for search”
Shawn Wang Jan 1, 2025 ▶ 1:29:12 2024 Year in Review: The Big Scaling Debate, the Four Wars of AI, Top Themes and the Rise of Agents
Roy: Apple Intelligence is among the most half-baked hyped AI products
“Apple intelligence At least what we have seen so far remains one of the most half-baked of all AI, like hyped AI products out there.”
Ranjan Roy Nov 24, 2024 ▶ 26:23 OpenAI Builds A Browser, Microsoft Copilot’s Struggles, Jaguar Rebrand
Roy: Apple Intelligence is completely useless and the Vision Pro flopped entirely
“Apple intelligence, maybe it'll come around, but it is so, so far from anything we have seen even remotely close to useful. The vision pro flop.”
Ranjan Roy Nov 15, 2024 ▶ 52:06 Is Generative AI Plateauing?, Booming Bluesky, Apple’s Smart Glasses Play
TBPN Prediction Not checkable as stated
Coogan: Apple will eventually perfect AI and Siri integration via on-device data
“I think Apple will eventually dial it in. I mean, the tech is just so good at this point, it's, like, really easy, and they have a bunch of interesting ways to integrate with all the data in your phone, so you'll just be able to talk to Siri more”
John Coogan Nov 3, 2024 ▶ 54:38 The Secret Billionaire Party (ep6)
Dave Morin: Large models don't drive Apple Intelligence's current experience
“The large models have almost nothing to do with the experience that they're delivering on Apple Intelligence right now.”
Dave Morin Oct 25, 2024 ▶ 45:08 #70: Is Apple’s Vision Out of Focus? · More or Less Podcast
MORE OR LESS Prediction Not checkable as stated
Dave Morin: Apple Intelligence Will Mark One Billion First-Time AI Users
“Like, and it will be actually, I think, the first time a billion people use AI in a, you know, tiny way.”
Dave Morin Oct 25, 2024 ▶ 46:42 #70: Is Apple’s Vision Out of Focus? · More or Less Podcast
BIG TECHNOLOGY Prediction Held up
Ives: Current fiscal year will be Apple's strongest iPhone unit year ever
“So regardless of what you want to say about Apple intelligence, if it's going to be rolled out in October, November, January, February, in the next, for this fiscal year, this will, unless some black swan event happens, be the strongest iPhone unit year ever h…”
Dan Ives Oct 23, 2024 ▶ 2:00 The Apple Paradox, Trump’s Impact on Markets, NVIDIA Demand — With Dan Ives and Stephanie Link
Kantrowitz: iPhone 16 launched with unfinished Apple Intelligence software
“To me, the big story coming out of this was a hardware event with a software focus, and the software wasn't there yet.”
Alex Kantrowitz Sep 11, 2024 ▶ 2:16 iPhone16 Arrives + Apple Intelligence Delays
BIG TECHNOLOGY Assertion Not checkable as stated
Roy: Existing consumer apps already offer all announced Apple Intelligence features
“Even all the things that they have announced are down the road. Some large scale consumer app is already doing and doing it very well.”
Ranjan Roy Sep 11, 2024 ▶ 7:37 iPhone16 Arrives + Apple Intelligence Delays
BIG TECHNOLOGY Prediction Not checkable as stated
Roy: Apple Intelligence will face further delays or disillusion users
“Either it'll get more and more delayed, or it will be a half-baked feature that they've oversold so much that the average user, which is what Apple's promises, is bring these technologies to the average user, will just be disillusioned or just think this is st…”
Ranjan Roy Sep 11, 2024 ▶ 11:53 iPhone16 Arrives + Apple Intelligence Delays
Roy: iPhone 16 offers no compelling upgrade case due to AI delays
“If no one is upgrading their iPhone, which I do not think this creates a compelling case in any way, and they're not even saying it is because if you're telling me that it's going to be nine months to a year from now before I can create generative emoji, or in…”
Ranjan Roy Sep 11, 2024 ▶ 15:43 iPhone16 Arrives + Apple Intelligence Delays
BIG TECHNOLOGY Prediction Held up
Kantrowitz: The iPhone 16 will not trigger an Apple Intelligence supercycle
“The 16 is not going to be the super cycle. That's based off of apple intelligence. That's so many people hoped.”
Alex Kantrowitz Sep 11, 2024 ▶ 17:40 iPhone16 Arrives + Apple Intelligence Delays
BIG TECHNOLOGY Prediction Not checkable as stated
Roy: Successful AI assistants will reduce standalone apps to simple callable actions
“If this works, what does that, that eliminates a lot of apps. That eliminates ton, apps could become simple actions.”
Ranjan Roy Sep 11, 2024 ▶ 24:59 iPhone16 Arrives + Apple Intelligence Delays

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