AI Search

“And so a review site, for instance, holds a lot more weight than just one person's blog post about this.”

“I need to make sure that I'm mentioning that we've worked with LinkedIn and we've worked with ServiceNow and we've worked with Twilio and I need to make sure that's consistent across the board because it ranks it as more Trustworthy if it is more consistent.”

“In a world where people are going to LLMs for search or AI search takes over that in fact the niche directories are the ones that stay and the ones that are horizontal directories actually Get hurt.”

“There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search. So there's a booming business and a whole lot of noise about how PR and its outputs aff…”

“And probably the next six months are gonna be the biggest window of opportunity to take advantage of this marketing channel.”

“How do you actually win in that setting? You have to have surface area and brand mentions is really the specifics here. Surface area within that thousand pages that it's scraped, right? And it loves listicles. It loves like top 10 lists. And so you as a compan…”

“Most of the queries that lead to action that are sort of commercial interest are increasingly using search across these systems, like for a bunch of reasons, right? Timeliness and avoiding hallucinations and so on.”

“Most of the search that's in AI search is still traditional search, right? There's an AI model in front of it, but you're still using your sort of traditional, like, you know, text-based, like, BM-Five or TF-IDF or PageRank or what have you search algorithms u…”

“Now there are things that don't have one clear accurate answer. I think they're the best thing we can do is offer all the perspectives. And not really take a clear opinion on like what is right and wrong when there's no clear answer to that question.”

“In the photos app, they are understanding that in the future, you won't want to scroll at all. You will just search and search will be so powerful because every photo and video will be tagged so thoroughly from AI and it will understand the context so much tha…”

“I still think ads are going to play an enormous part of it. Hopefully those ads are higher quality more personalized, more useful.”

“Maybe absolute traffic comes way down on a blog or a site or a channel or whatever you're doing, but the conversion rates go way up. That's my hopeful coping Rationality. We'll see.”

“This is not a problem that will be dominated by the company with the largest language model.”

“I was summarizing the Google changes to some people and originally was thinking this is the biggest change in the last 10 years. And then when I reflected on the last 10 years, I thought this is actually the biggest change since the inception of Google, actual…”