AI search

3 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Dec 23, 2025 by Jackson Wightman · across every show →

Everything said about AI search, oldest first

Dec 23, 2025 bullish
Opinion
Wightman: Optimizing earned media for AI search is a major PR opportunity
“There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search. So there's a booming business and a whole lot of noise about how PR and its outputs aff…”
Jackson Wightman Dec 23, 2025 ▶ 1:03 15-20% Growth for 3 Years Without Adding a Single Hire
Sep 8, 2026 positive
Insight
AI search engines weight third-party review platforms over individual blogs
“And so a review site, for instance, holds a lot more weight than just one person's blog post about this.”
Clayton Critchard Sep 8, 2026 ▶ 26:07 Getting Laid Off Led Him to Buy the Company That Hired Him
Sep 8, 2026 neutral
Insight
Cross-platform messaging consistency raises a brand's AI search trust scores
“I need to make sure that I'm mentioning that we've worked with LinkedIn and we've worked with ServiceNow and we've worked with Twilio and I need to make sure that's consistent across the board because it ranks it as more Trustworthy if it is more consistent.”
Clayton Critchard Sep 8, 2026 ▶ 27:36 Getting Laid Off Led Him to Buy the Company That Hired Him
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