United Kingdom, every mention

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every year anyone David Rosenthal 74Ben Gilbert 31Doug DeMuro 5Brendan Eich 3Katherine Boyle 1Howard Marks 1Daniel Ek 1

Verbatim, from the transcripts: the passages where United Kingdom comes up

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Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired Mar 5, 2026 · 16 mentions

  • ▶ 9:55 David Rosenthal There's one in the UK, there's one in Monaco, and there's one in Italy.
  • ▶ 9:59 David Rosenthal So taking them in turn first in the UK, Britain was and is the heart of the sport, both in the early days and all the way through to today.
  • ▶ 10:08 David Rosenthal So today, 70% of the F-one teams are based in the UK.
  • ▶ 10:35 David Rosenthal So why was the UK and this weird part in the middle of the country, like the natural home of F-one?
  • ▶ 10:46 David Rosenthal Well, after World War II, Britain had been, as you alluded to in the intro,
  • ▶ 11:07 David Rosenthal And then unlike France, Britain had a ton of empty airfields and lots and lots of newly unemployed British fighter pilots and mechanics.
  • ▶ 11:51 David Rosenthal Yeah, even the teams that are owned and nominally operated by companies in other countries, most of them still base their actual operations in the countryside in the UK for this reason.
  • ▶ 18:30 David Rosenthal So the UK contribution and the Chapman story really reflects this Wild West aspect of F-One.
  • ▶ 23:21 David Rosenthal So back to Enzo and Ferrari, unlike Chapman and Lotus and the Brits,
  • ▶ 25:46 Ben Gilbert We've talked about the Brits with Colin Chapman, we talked about Monaco, we talked about Ferrari.
  • ▶ 51:34 David Rosenthal So at the time, European and British television was, A, mostly state controlled with organizations like the BBC and its peers all across Europe, and B,
  • ▶ 53:07 David Rosenthal National public broadcasters, including the BBC in the UK and says, Hey, you have a lot of F one fans in your respective countries.
  • ▶ 1:26:27 David Rosenthal Bernie, starting in 1993, becomes the highest paid corporate executive in Britain, taking home in 1993, 44.5 million dollars in cash, and that's only what's reported to, uh, Her Majesty the Crown in that year, as we'll get into.
  • ▶ 1:27:11 David Rosenthal Because even though he was the highest paid corporate executive in Britain, that didn't necessarily mean that he was running FOPA and F-one like any kind of
  • ▶ 1:29:27 David Rosenthal In 1993, that same year that Bernie becomes the highest paid executive in the UK, he kind of shadow arranges to get Max installed as the new president of the FIA.
  • ▶ 3:02:27 David Rosenthal Video game studio in the UK that had been making official F-one video games for several years.

Coca-Cola: The Complete History & Strategy (Audio) · Acquired Nov 24, 2025 · 2 mentions

  • ▶ 2:13:11 Ben Gilbert And they conceptualize this ad, and there's this whole great story of finding the songwriters and the musicians who performed it and all this stuff, and they want to film it at the cliffs of Dover in the UK.
  • ▶ 3:21:05 Ben Gilbert It's a coffee house in the UK.

Google Part II: Alphabet (Audio) · Acquired Aug 26, 2025 · 1 mention

  • ▶ 37:43 Ben Gilbert And then floating in the middle of the Atlantic Ocean, you see the UK, and then there is nothing past it.

Epic Systems (MyChart) · Acquired Apr 21, 2025 · 6 mentions

Indian Premier League Cricket (Audio) · Acquired Mar 24, 2025 · 7 mentions

  • ▶ 37:55 David Rosenthal Lalit goes to the three big companies, Nike, Adidas, Reebok, and says, hey, I'm putting out for bid for auction, being the kit provider, the gear provider, kit being the British term for athletic gear.
  • ▶ 44:20 David Rosenthal He goes to Sky from the UK and says, hey, you want to enter India?
  • ▶ 2:22:51 David Rosenthal The cheapest franchise, as we said, is the Rajasthan Royals, which is bought by a UK investor consortium led by Manoj Badali, who's actually lives in the UK, in London, for sixty-seven million dollars, so roughly half the price of the…
  • ▶ 3:06:17 David Rosenthal The Gujarat Titans, which are acquired by the big British private equity firm CVC, for seven hundred and fifty million dollars.
  • ▶ 3:07:35 David Rosenthal The UK.
  • ▶ 3:12:49 Ben Gilbert It's international in Australia, New Zealand, the UK, South Africa, the cricket-playing countries.
  • ▶ 4:02:18 David Rosenthal Are you gonna do the UK?

Rolex (Audio) · Acquired Feb 24, 2025 · 30 mentions

  • ▶ 14:09 David Rosenthal So he's coordinating with most of their clients in the British market in the UK.
  • ▶ 14:36 David Rosenthal But he's also getting to know the buyers in Britain who are not individual people.
  • ▶ 14:43 David Rosenthal These are the jewelers in Britain.
  • ▶ 24:03 David Rosenthal Yes, so he's not making anything, but he is assembling the finished products, so he would have watchmakers there in Britain assemble the best movements that he would import from Switzerland with the best cases that he would find, and that…
  • ▶ 26:53 David Rosenthal Hans is importing these movements from Agler that he's putting into cases, selling his watches here in the UK.
  • ▶ 33:49 David Rosenthal People in Britain are gonna want this too.
  • ▶ 41:01 David Rosenthal Also, it's very directly the worst thing, because all of a sudden, anti-German sentiment in Britain goes through the roof.
  • ▶ 41:20 David Rosenthal There's all sorts of racism against Germans in England and in Britain, which is utterly ridiculous because the British royal family was German.
  • ▶ 41:48 Ben Gilbert Speaking of things that aren't gonna play well when you're at war against the Germans, you're not building a strong consumer brand in Britain in 1914 called Wilsdorf.
  • ▶ 45:29 David Rosenthal However, the other reason that World War II in Britain is bad for business for the new Rolex company is that Britain imposes a 33% import tax on watches early on in the war.
  • ▶ 46:08 Ben Gilbert They made it impossible for Wilsdorf to build this business based out of Britain, because a lot of times he's actually exporting the watches for sale in colonies, or he's importing a movement, he's importing a case, or maybe he's taking a…
  • ▶ 47:36 David Rosenthal And then be able to export from Switzerland now to countries all over the world and not go through Britain first.
  • ▶ 48:06 Ben Gilbert It would make sense if you are Britain to throw on some tariffs to finance your war.
  • ▶ 48:13 Ben Gilbert And at the same time, it also makes sense if you're a business operating in Britain in this time to say, eh, I'm moving to Switzerland.
  • ▶ 54:12 David Rosenthal Britain is still gonna be our largest market likely, but every country in the world is fighting, or at least every European country has troops fighting in World War I.
  • ▶ 54:34 David Rosenthal And you just experience like, oh, Britain puts these tariffs on, and gosh, well, I didn't really have a market for Rolexes in Germany before, but if I did, I wouldn't have been able to sell in Germany, and like, I don't want that to happen…
  • ▶ 56:48 David Rosenthal I mean, basically, the market went from the very early adopters in the British dominions, the far-flung reaches of the British Empire before to now, like, all of a sudden, it's this giant European-wide market.
  • ▶ 1:04:23 David Rosenthal He prepares to spend, in Britain alone, annual expenditures of over 10,000 pounds just on advertising for the Oyster models.
  • ▶ 1:08:03 David Rosenthal So Hans, after this event happens the next day, he buys the front page of the Daily Mail newspaper, which is a nationally syndicated newspaper in Britain at the time.
  • ▶ 1:30:44 David Rosenthal But because of how the patent was granted, at least in the UK, it
  • ▶ 1:30:59 David Rosenthal In Britain, yeah, no matter what the method is, or at least that's my understanding.
  • ▶ 1:31:20 David Rosenthal He can't do anything, at least in Britain, as long as Harwood has this patent.
  • ▶ 1:37:37 Ben Gilbert 1931 was a weird year because Rolex was just starting to figure out this perfect product mix, and at the same time, the world is heaved into a Great Depression, and the British pound is devalued, so exports out of Britain drop by…
  • ▶ 1:39:43 David Rosenthal Exporting to the UK, which was still by far their biggest market, gets cut off.
  • ▶ 1:39:49 David Rosenthal Supply lines from central Europe to the UK are cut off after France falls.
  • ▶ 1:41:58 David Rosenthal Meanwhile, the thing that they're most focused on is trying to figure out some way to start re-exporting to Britain, selling to their old main market on the Allied side.
  • ▶ 1:42:07 David Rosenthal They do figure out later in 1940 how to get watches back into Britain.
  • ▶ 1:42:12 David Rosenthal They sort of launder them first through Spain and Portugal and then through the Strait of Gibraltar get up to Britain.
  • ▶ 1:42:56 David Rosenthal So the air battle of Britain, you know, is such a key moment in the war, a key theater.
  • ▶ 3:59:44 David Rosenthal Tudor, uh, like the, you know, British, uh, royal, uh, Tudor family, is Rolex's sub-brand.

Mars Inc. - The Chocolate Story (Audio) · Acquired Dec 16, 2024 · 20 mentions

  • ▶ 1:19:53 David Rosenthal And this, of course, goes on to become the most popular candy bar in the UK, I think, still to this day?
  • ▶ 1:20:14 Ben Gilbert If you get a Milky Way in the US, and you go and you get a Mars bar in the UK, they're a little different, the way you just described, but those are effectively the same products.
  • ▶ 1:21:56 Ben Gilbert David, there is a Milky Way that you can buy today in the UK.
  • ▶ 1:22:16 David Rosenthal And, um, Snickers originally was Marathon, I believe, in the UK?
  • ▶ 1:22:47 David Rosenthal So, by 1939, five years-ish after they get production up and running, Mars UK has become the third largest candy company in Britain behind Cadbury and Roundtree's.
  • ▶ 1:23:44 Ben Gilbert So there's this very, like, devout, duty-bound religiosity to the existing UK chocolate companies, and in comes brash Forrest, who's like, we're gonna do things the most efficient we possibly can, we're gonna make the most profit we…
  • ▶ 1:29:54 David Rosenthal But even here in the thirties in the UK, he basically implements the Toyota production system in the Mars factory.
  • ▶ 1:46:54 David Rosenthal So in 1939, he leaves all of his businesses running in the UK, and he moves with his family back to the US.
  • ▶ 1:47:07 Ben Gilbert The fact that you can trust someone in the UK as World War II is breaking out.
  • ▶ 1:58:19 David Rosenthal He just can't get that much capital out of his UK business as member of the tax.
  • ▶ 2:04:09 David Rosenthal So three to four years before M&M's startup in the U.S. and two years before Forrest even leaves the U.K.
  • ▶ 2:04:16 Ben Gilbert So he's saying it's this Spanish-American war thing, but very plausibly he just saw Smarties in the U.K. and was like, I gotta go back to America and launch this quick.
  • ▶ 2:04:25 David Rosenthal There is no way that Forrest did not see Smarties in the U.K. before he left.
  • ▶ 2:21:40 David Rosenthal He's got the most popular candy bar in the UK with the Mars bar.
  • ▶ 2:29:21 Ben Gilbert I mean, it's just because he owns M&Ms and Uncle Ben's Rice and the UK businesses,
  • ▶ 2:54:11 Ben Gilbert In 1974, they start producing Skittles in the United States after it becomes a success in the UK.
  • ▶ 2:54:17 David Rosenthal They bring Twix over from the UK.
  • ▶ 2:54:19 David Rosenthal They bring Starburst over, which was Opal Fruits in the UK.
  • ▶ 2:54:33 Ben Gilbert They've had the British business for a long time.
  • ▶ 3:14:52 Ben Gilbert I mean, if you look back, it was the year after Forrest Mars founded the UK division, is when they bought the first dog food, which was almost immediately cash generative.

IKEA (Audio) · Acquired Nov 18, 2024 · 1 mention

Meta (Audio) · Acquired Oct 28, 2024 · 2 mentions

  • ▶ 4:48:18 Ben Gilbert So here's what the UK report concluded.
  • ▶ 4:49:06 Ben Gilbert The UK regulator was given full access to this and ended up being quite skeptical that the methodology even worked in the first place.

Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg) · Acquired Sep 30, 2024 · 1 mention

  • ▶ 15:05 Daniel Ek Well, it's word of mouth in a new way, but the other part that was really cool to me, uh, as I was looking through the data, I kind of expected this to be sort of an English language thing only, maybe the US, maybe UK, that kind of thing,…

Hermès (Audio) · Acquired Feb 20, 2024 · 2 mentions

  • ▶ 50:51 David Rosenthal And, you know, I mean, Queen Elizabeth, she's Queen of England for what, like, 6070 years.
  • ▶ 50:55 David Rosenthal And she's wearing these scarves, these, you know, whimsical, playful scarves on her head as the Queen of England.

Novo Nordisk (Ozempic) · Acquired Jan 22, 2024 · 1 mention

Visa (Audio) · Acquired Nov 27, 2023 · 3 mentions

Nvidia Part III: The Dawn of the AI Era (2022-2023) (Audio) · Acquired Sep 6, 2023 · 1 mention

  • ▶ 1:47:21 Ben Gilbert The world's enterprises, and in some cases even governments, you look at the UK or some of the Middle Eastern countries, like, blank check, I just need access to NVIDIA hardware.

Costco (Audio) · Acquired Aug 21, 2023 · 1 mention

  • ▶ 1:38:17 David Rosenthal So first they go to the UK, then they go to Korea, to Taiwan, to Japan, ultimately China, which is now a big initiative for them.

Porsche (with Doug DeMuro) · Acquired Jun 27, 2023 · 6 mentions

  • ▶ 17:50 David Rosenthal So what happens is Wolfsburg ends up in the hands of the British at the end of the war, uh, and there's this whole crazy thing in Germany of, like, all the Allied armies are coming in, and literally Germany and Berlin ends up getting
  • ▶ 18:06 David Rosenthal Wolfsburg is in the hands of the British.
  • ▶ 18:20 David Rosenthal So the initial plan that the British come up with, they were going to dismantle the factory and ship it over to Britain.
  • ▶ 18:29 David Rosenthal And essentially have Britain appropriate the Volkswagen technology and operations.
  • ▶ 18:39 Doug DeMuro Yeah, but supposedly the British didn't want it.
  • ▶ 18:42 Doug DeMuro The British saw the plans for Volkswagen, for the, the Beetle, and said, no one's gonna ever want to buy that car.
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