iPhone, every mention

126 scenes (said by Benedict Evans), the whole family · ← back to iPhone

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every year anyone Benedict Evans 251Chris Dixon 55Steven Sinofsky 42Alex Rampell 37Frank Chen 30Marc Andreessen 25Michael Copeland 21Ken Kocienda 17Kyle Russell 14Sonal Chokshi 12

Verbatim, from the transcripts: the passages where iPhone comes up

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The Economics of AI Usage and What's Next For SaaS | Benedict Evans on a16z Jun 8, 2026 · 8 mentions

  • ▶ 10:52 Benedict Evans And on the other hand, if you had flat rate data, which is kind of what happened in the US with the iPhone, the AT&T launches, AT&T singular launch the iPhone with flat rate data. 2 times in the scene
  • ▶ 15:48 Benedict Evans And, you know, in particular, I remember, you know, by sort of 15 years ago, a lot of really, really clever people in tech looked at the iPhone and Android and said, you know, this is open versus closed again. 3 times in the scene
  • ▶ 20:36 Benedict Evans No more than, like, Microsoft or Apple could build every Windows app or every iPhone app.
  • ▶ 27:20 Benedict Evans Um, and then the third level, which is, I think, and I probably should have said this earlier, the way that all of this is sort of fundamentally different from previous platform shifts, is that with, you know, three G or the iPhone or the…
  • ▶ 59:42 Benedict Evans In fact, I'm also doing it with my iPhone, so my iPhone is streaming to my Mac over Wi-Fi streaming video here, and it, like, it just works.

AI Eats the World: Benedict Evans on the Next Platform Shift Dec 12, 2025 · 8 mentions

  • ▶ 12:58 Benedict Evans You didn't know what Amazon would become, and you didn't know how Netscape was going to work out, and you didn't know what next year's iPhone was going to be, and 10 years ago when we cared about that, but you kind of knew the physical… 2 times in the scene
  • ▶ 36:37 Benedict Evans In fact, this is where we were particularly with the iPhone. 2 times in the scene
  • ▶ 44:52 Benedict Evans Maybe you invent the iPhone of AI. 3 times in the scene
  • ▶ 59:20 Benedict Evans One of them is I think we forget how enormous the iPhone was and how enormous the internet was.

a16z Podcast | How Many Taps in the Apple (Plus) Tree? Apr 1, 2019 · 14 mentions

  • ▶ 5:30 Benedict Evans Tiny in proportion to the overall Apple business, and the purpose of the App Store is to sell iPhones and to make the iPhone a great experience, and yes, they're making a little bit of money from it, kind of on the side, but actually it's… 4 times in the scene
  • ▶ 15:50 Benedict Evans They are not the Jesus phone, but this is just good incremental work by a bunch of people there making it a bit better.
  • ▶ 16:36 Benedict Evans Your next phone purchase be another iPhone. 7 times in the scene
  • ▶ 22:41 Benedict Evans Yeah, I mean, theoretically, the Apple could say it is 200 bucks a month, and you get a free iPhone and a free iPad every two years, and you get all of this stuff.
  • ▶ 23:16 Benedict Evans Yeah, those are the people who'd buy a new, top-of-the-line iPhone XS.

a16z Podcast | Tesla and the Nature of Disruption Jan 2, 2019 · 5 mentions

  • ▶ 1:45 Benedict Evans And this reminded me a lot of sort of hearing similar conversations around, for example, the iPhone.
  • ▶ 14:34 Benedict Evans Was deeply challenged by what the iPhone proposed. 2 times in the scene
  • ▶ 31:23 Benedict Evans Um, the question is, is this, like, iPhone hard, or is this, um, when you buy an iPhone, it activates with AT&T over, over the air. 2 times in the scene

a16z Podcast | What's at the Core of the Latest Apple Announcement? Jan 2, 2019 · 20 mentions

  • ▶ 1:28 Benedict Evans The iPhone X was...
  • ▶ 1:35 Benedict Evans Um, the iPhone XS, I still can't say that without smiling, is...
  • ▶ 3:54 Benedict Evans And that's sort of what Apple's doing with the iPhone.
  • ▶ 4:28 Benedict Evans Then, then there's the old phone, then there's the, the current phone, plus last year's phone is a hundred or 200 dollars cheaper, and then you've got multiple, and you've got multiple memory sizes as well, and now we've got two previous…
  • ▶ 4:55 Benedict Evans Two new iPhone model flagship iPhones in different sizes, so they've gone back to have multiple sizes. 3 times in the scene
  • ▶ 7:37 Benedict Evans There's an optimization in here because the, the iPhone X and now the iPhone X is all the XS. 3 times in the scene
  • ▶ 7:37 Benedict Evans There's an optimization in here because the, the iPhone X and now the iPhone X is all the XS.
  • ▶ 11:22 Benedict Evans I think there's a, there's a sort of, I know, there's a desire for a shiny new thing, and there's not a shiny new thing with the iPhone.
  • ▶ 11:30 Benedict Evans And in fact, sitting in the event yesterday, it was actually quite difficult to tell which of the new event, which of the things they were saying about the iPhone XS
  • ▶ 15:02 Benedict Evans Particularly with the, with the iPhone X, like the kind of, it's reached a point where I never worry about it running out during the day.
  • ▶ 19:13 Benedict Evans The AR kit stuff that they're pushing, which doesn't really make a huge amount of sense on a phone, makes a lot more sense when you're wearing a pair of glasses, and of course the privacy, because the kind of slightly non-obvious thing… 3 times in the scene
  • ▶ 24:44 Benedict Evans Exactly, so the entry, so the cheapest iPhone is, I think, well, so the iPhone, 2 times in the scene
  • ▶ 24:49 Benedict Evans XR, which is the LCD one, is.

a16z Podcast | Beyond CES: Connected Home Devices, Voice, and More Jan 2, 2019 · 1 mention

a16z Podcast | The Strategies and Tactics of Big Jan 2, 2019 · 5 mentions

  • ▶ 3:56 Benedict Evans The classic thing that drives me crazy, people talking about Apple, thinking that the app store is like a primary revenue driver for Apple, when the whole purpose of the app store is to drive sales of a 700 dollar iPhone every two years at… 4 times in the scene
  • ▶ 16:31 Benedict Evans Apple is producing something, you know, the, the iPhone eight for the sake of org for the, whatever the name is, is going to be announced in a month or

a16z Podcast | So Where Are We on the 'S-curve' for PC Devices? Jan 2, 2019 · 11 mentions

  • ▶ 1:54 Benedict Evans Microsoft and Google getting into the hardware business as it is to compare the Pixel with the iPhone and to compare the Surface with the Mac because you've got these, so you've got these two different things.
  • ▶ 3:07 Benedict Evans At the high end, it struggles to compete with the iPhone. 3 times in the scene
  • ▶ 9:08 Benedict Evans Is the reach problem that too many people were buying iPhones, and they felt that no one was making a high-end Android phone, and so they had to make a high-end Android phone, and if that upsets Samsung, well, that's so be it. 3 times in the scene
  • ▶ 13:00 Benedict Evans Meanwhile, we have a new S-curve, which is ARM, iOS, touch, modern operating system, iPad, iPhone, of which we now have nine hundred million users. 2 times in the scene
  • ▶ 21:50 Benedict Evans Well, this is, so it's actually, it's an iPhone, it's an Apple Watch.
  • ▶ 26:42 Benedict Evans So when Apple launched the iPad, or indeed they launched the phone, they didn't launch the iPad and show you pinching on photos and drawing on it, and then say, now you plug in a mouse in order to do your email.

a16z Podcast | Apple and the Case of Invisible But Audible Innovation Jan 2, 2019 · 14 mentions

  • ▶ 11:33 Benedict Evans But interestingly here, you know, this is going to be the iPhone camera. 4 times in the scene
  • ▶ 14:11 Benedict Evans When you buy an iPhone seven, it comes with headphones that work with it, and almost everybody actually only ever uses the headphones that come with their, with their phone, and secondly, it comes with a free adapter, so you can use your…
  • ▶ 22:04 Benedict Evans There's a sort of weird narrative that it's been a huge flop because it's not the new iPhone, but actually it's a great business that most of, almost all people who bought one actually love it if you look at the surveys. 4 times in the scene
  • ▶ 24:16 Benedict Evans So there's a final thing I think to think about here, which is, you know, this is, you know, it'll be the 10th anniversary of the iPhone next year. 4 times in the scene
  • ▶ 31:25 Benedict Evans So even if the camera on the back of the iPhone in seven plus doesn't do three D, what you're seeing there is an image sensor capability, which you will then be using for your VR headset, so that the headset can work out when you've just…

a16z Podcast | Apple and the Widgetification of Everything Jan 2, 2019 · 3 mentions

  • ▶ 13:20 Benedict Evans Because, you know, the obvious analysis would be, you know, Apple wants everyone to make apps so that you can't lose the, leave the iPhone because you've got all your great apps. 2 times in the scene
  • ▶ 21:58 Benedict Evans I mean, it's a little bit like when they do the new iPhone and they, they rattle off some buzzwords about, you know, how the chip in the camera works and they do it cause it kind of sounds cool, but they're not really, that's not really…

a16z Podcast | Innovation vs. Invention at Google I/O Jan 2, 2019 · 1 mention

  • ▶ 22:53 Benedict Evans And so there will be VR APIs on Android, and there will probably be VR kit on the iPhone.

a16z Podcast | Mobile Falls Hard for Virtual Reality Jan 2, 2019 · 1 mention

a16z Podcast | Software is What Distinguishes the Hardware Winners Jan 2, 2019 · 1 mention

  • ▶ 3:52 Benedict Evans And so, like, Bosch had this great display where they had, like, 15 different consumer electronics products from the surface to an iPhone to a drone to a Nest, and they all had the same Bosch component sensor, sort of tilt sensor switch or…

a16z Podcast | The Year Mobile Began to Truly Dominate Tech Jan 2, 2019 · 5 mentions

  • ▶ 10:08 Benedict Evans The other iPhones and so on. 3 times in the scene
  • ▶ 13:46 Benedict Evans Yeah, because I said eight hundred million devices, but people got iPads and iPhones, so this is over half a billion people, and it's, generally it's the best half billion people, that is to say it's the half billion people who are most… 2 times in the scene

a16z Podcast | What Comes After the Smartphone Jan 2, 2019 · 1 mention

  • ▶ 16:30 Benedict Evans And so back to the thing I was saying at the beginning about, you know, look at the Surface Pro or the MacBook or the, um, so you look at the Surface Pro and you put the iPad Pro and you put the MacBook, the new Apple MacBook next to it,…

a16z Podcast | Apple Has Lock on Luxury Smartphones, But Not Business of TV Jan 2, 2019 · 14 mentions

  • ▶ 1:31 Benedict Evans So the people who will be in the market for this mainly will be people who have got a five S or even a five.
  • ▶ 1:31 Benedict Evans So the people who will be in the market for this mainly will be people who have got a five S or even a five.
  • ▶ 6:47 Benedict Evans Um, it's more and more reasons why it's hard to, why the iPhone is going to be more appealing if you've got that kind of money and that kind of sensibility, and why it's harder to, to move away. 3 times in the scene
  • ▶ 9:45 Benedict Evans Um, and from looking at the kind of the metrics that I've seen, it looks like the iPad Mini is basically not working, because people are just buying, if you're, like, your, your, your people will buy the Six Plus. 2 times in the scene
  • ▶ 9:59 Benedict Evans You might as well get the six plus, and even if, frankly, even if you've got six, um, and so people are buying the Air, but they're not buying the Mini.
  • ▶ 18:50 Benedict Evans I mean, it's basically an iPhone without a screen, so you can run it, and it runs iOS. 5 times in the scene
  • ▶ 26:05 Benedict Evans Um, part of that is, I mean, this is, you know, kind of deep into the weeds, but previously Apple's done two events, so they did an iPhone event and an iPad event, um, and now it was all one, so they've got, they had less time, so they…

a16z Podcast | When Software Eats Cars Jan 2, 2019 · 3 mentions

  • ▶ 22:51 Benedict Evans Exactly, and so if you add up Mercedes, BMW, Audi, Lexus combined, you get to five or six million units a year for over two hundred billion dollars, which is almost as big, which is kind of almost kind of the same ballpark as the iPhone,… 3 times in the scene

a16z Podcast | A Copernican Update ... In Tech, the Smartphone is the Center Jan 2, 2019 · 1 mention

  • ▶ 16:17 Benedict Evans So, pre-iPhone, I think, certainly a long time ago, when Nokia still ruled the world and thought it would rule the world forever, maps were clearly very important, and so they bought, uh,

a16z Podcast | Location, Location, Location -- and Mobile Jan 2, 2019 · 1 mention

  • ▶ 3:04 Benedict Evans So, on the one hand, you have all of these sensors, and you have beacons, which of course is what Estimate does, um, for working out exactly where an iPhone is.

a16z Podcast | Apple Gets Its Music Streaming and Gives News Another Try Jan 2, 2019 · 6 mentions

  • ▶ 8:24 Benedict Evans It's an interesting contrast, incidentally, with the home screen of an iPhone or an Android, where you still kind of have like this grid of icons. 5 times in the scene
  • ▶ 25:09 Benedict Evans You know, on, in one level they created this, it's sort of multiple stages of irony here, because on one level they were perfectly aware that smartphones were going to kill the iPod, and that's one of the reasons why creating the iPhone

a16z Podcast | Apple Watch -- Looking for New Things Done in New Ways Jan 2, 2019 · 1 mention

  • ▶ 4:18 Benedict Evans oh wow moment that you had with the original iPhone or with, you know, the Mac or something where suddenly it's this whole new world.

a16z Podcast | For Google, Android is a Tactic and Cloud is a Strategy Jan 2, 2019 · 4 mentions

  • ▶ 16:40 Benedict Evans Now imagine you are, you know, a twenty-year-old developer living in San Francisco with your iPhone. 3 times in the scene
  • ▶ 26:39 Benedict Evans Android or phone or iPhone does not mean that the mobile operator can give them a gig of data for 50 cents a month.

a16z Podcast | Messaging is the Medium Jan 2, 2019 · 3 mentions

  • ▶ 11:24 Benedict Evans Which was actually originally a third-party developer who built something for jailbroken iPhone, I think.
  • ▶ 24:14 Benedict Evans That is to say the iPhone, ironically, that's what the iPhone was in 2007. 2 times in the scene

a16z Podcast | What the Apple Watch Is -- and Isn't Jan 2, 2019 · 4 mentions

  • ▶ 8:13 Benedict Evans Again with the iPhone, again, partially at least with the iPad, certainly as compared to a PC or Mac.
  • ▶ 10:35 Benedict Evans It's worth noting, incidentally, so with the iPhone, they don't tell you what the clock speed is on the chip. 2 times in the scene
  • ▶ 12:11 Benedict Evans The progression that you see, particularly with the iPad and the iPhone, even more than the iPhone, was that it's a piece of glass that can be anything.

a16z Podcast | Tools for How We Work Today Jan 2, 2019 · 2 mentions

  • ▶ 10:08 Benedict Evans So suddenly you can kind of go and see or search all of your help tickets in an iPhone app rather than having to have an iPhone app from that particular provider. 2 times in the scene

a16z Podcast | Mobile is Eating the World (and Apple is Gobbling Fastest) Jan 2, 2019 · 21 mentions

  • ▶ 3:58 Benedict Evans But, you know, it does seem pretty clear now that, you know, the, you know, the Android assault on the middle, the mainstream of the iPhone market just doesn't work. 2 times in the scene
  • ▶ 14:11 Benedict Evans So there's maybe four, that's kind of the wrong number, there's probably four hundred million iPhones in use, a bit over four hundred million iPhones on use. 2 times in the scene
  • ▶ 15:15 Benedict Evans So for the iPhone, the numbers record unit sales, also record high ASP, which is, of course, because people are buying iPhones with more memory because Apple changed the configuration, and also, of course, because they're buying the iPhone 6 times in the scene
  • ▶ 15:15 Benedict Evans So for the iPhone, the numbers record unit sales, also record high ASP, which is, of course, because people are buying iPhones with more memory because Apple changed the configuration, and also, of course, because they're buying the iPhone…
  • ▶ 19:43 Benedict Evans Difference between iPhone five and a five S is quite a lot smaller, except that you've got the fingerprint scanner. 2 times in the scene
  • ▶ 19:43 Benedict Evans Difference between iPhone five and a five S is quite a lot smaller, except that you've got the fingerprint scanner. 2 times in the scene
  • ▶ 19:54 Benedict Evans Um, and of course, if you bought the iPhone four S, then the five S, it looks like a big upgrade to you.
  • ▶ 25:57 Benedict Evans And you do it with your iPhone, and yeah, it is, like, a little bit better, maybe, but it's not like this transformative, wow, that's so much better, the way it was when we went from, you know, those kind of mechanical, you know, 3 times in the scene
  • ▶ 26:39 Benedict Evans I mean, you know, you have to remember that this is a replacement cycle issue, so, you know, it takes time for everybody to have an Apple, an iPhone six or an iPhone six plus.
  • ▶ 26:39 Benedict Evans I mean, you know, you have to remember that this is a replacement cycle issue, so, you know, it takes time for everybody to have an Apple, an iPhone six or an iPhone six plus.

a16z Podcast | Enough with the Old Stuff -- Time for New Questions in Mobile Jan 2, 2019 · 11 mentions

  • ▶ 11:41 Benedict Evans And so then at that point, you know, you kind of wind back and you say, well, then there's no difference between an iPhone and Android phone because you can access all the apps that you could get on Android. 3 times in the scene
  • ▶ 21:17 Benedict Evans So, you know, I, if I pull down on my iPhone screen, um, and start typing, Apple decides what gets suggested to me. 2 times in the scene
  • ▶ 26:59 Benedict Evans Um, technology, either new hardware, which is, you know, what multi-touch did for the iPhone, potentially some sort of fundamental long-term shift away from apps to web, which would change the way the operating system dynamics works. 2 times in the scene
  • ▶ 28:25 Benedict Evans Um, and there's two billion smartphones, two billion iOS and Android phones, and of which about probably 404 or 500 iPhones. 4 times in the scene

a16z Podcast | Selling Tech to Everyone -- Changes Everything Jan 2, 2019 · 1 mention

  • ▶ 14:38 Benedict Evans I mean, it's fascinating to me to watch the, the video where Steve Jobs unveiled the iPhone, and to watch what people cheer at, because you know, you look at it now, and it's like, so what?

a16z Podcast | Apple Takes on Payments and Your Wrist Jan 2, 2019 · 34 mentions

  • ▶ 0:33 Benedict Evans Yeah, iPhone six plus does sound like, kind of like a Microsoft product name, doesn't it? 4 times in the scene
  • ▶ 2:21 Benedict Evans So there's a two, there's a, um, there's a, um, there's a one that's quote, free, unquote, on a two-year contract in the US, so a 404 150 dollar thing, which is still high end, and that's, and that goes from the four S to the five C, and…
  • ▶ 2:21 Benedict Evans So there's a two, there's a, um, there's a, um, there's a one that's quote, free, unquote, on a two-year contract in the US, so a 404 150 dollar thing, which is still high end, and that's, and that goes from the four S to the five C, and… 3 times in the scene
  • ▶ 2:21 Benedict Evans So there's a two, there's a, um, there's a, um, there's a one that's quote, free, unquote, on a two-year contract in the US, so a 404 150 dollar thing, which is still high end, and that's, and that goes from the four S to the five C, and… 3 times in the scene
  • ▶ 3:36 Benedict Evans And so Apple has just shifted, you know, they shifted twice once, and they made the, the iPhone five was slightly bigger, and now it's slightly bigger again. 2 times in the scene
  • ▶ 5:48 Benedict Evans So the way that this works is you buy a new iPhone, you log in with your Apple account that you've already got, and it automatically loads the credit card that you have in iTunes into it. 7 times in the scene
  • ▶ 23:29 Benedict Evans And it needs, this needs to be run from an iPhone, just as the, um, Android Wear needs to be run from an Android, from an iPhone, from an Android phone. 8 times in the scene
  • ▶ 27:34 Benedict Evans Yeah, so the, the interesting thing is if you look at, but going back to the, the app, the new iPhones, you know, would you buy the iPhone six plus and an iPad mini?
  • ▶ 30:47 Benedict Evans And, you know, they make their own chips, you know, they've got, they make their own processes, they make the chips and integrate everything for the watch and the phones. 5 times in the scene

a16z Podcast | The Micro and Macro of Mobile Jan 2, 2019 · 2 mentions

  • ▶ 4:09 Benedict Evans And I think the useful metric where you've got this really spiky numbers for things for iPad and iPhone sales is to take trailing 12 months revenues, which kind of smooths out the product launches. 2 times in the scene

a16z Podcast | Google I/O -- A Three-Hour Tour (in 30 minutes) Jan 2, 2019 · 7 mentions

  • ▶ 4:40 Benedict Evans Another reason is that iPhones average 600 dollars, and Android phones seem to average about 250 to 300 dollars. 6 times in the scene
  • ▶ 17:49 Benedict Evans Um, Google TV, um, sorry, I should stop playing with my iPhone case.
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