Loom

“The most important thing, and this is Vinay's technical wizardry that we now have a patent on, is that he was able to make videos render instantaneously, which was the most important component of building a day-to-day communication tool.”

“Your investor's perspective is an important data point, but fundamentally, you're never going to have Perfect information to make a perfect decision. And so it boils down to, of all the data that you've collected, including an investor opinion or advice, what …”

“Co-leads are tough because there isn't the clear incentive for one individual to kind of like be that, that guiding hand and be super involved.”

“I've found that the best board members just very simply ask the best questions. They obviously have opinions about where it is that the company should go. But they don't mandate solutions. They don't mandate their thinking because the thing is that founders an…”

“He sent an email that had 20 Sequoia partners and team members, including Rulof, Doug Leone, Michael Morwitz, who all recorded a Loom talking about why they were so excited to join Loom on our journey.”

“Our seed round that was co-led by .9 Capital, Christoph and the .9 team, Had a ton of conviction around Loom after only meeting one of the co-founders, Shahid, and after 1:45 minute conversation, they put a term sheet on the table, and we ended up working toge…”

“Six of our 11 members of our leadership team, which is VPs or directors, are remote, and five of six of those would not be at Loom if we didn't have remote first as part of our DNA as a company.”

“Now, we ended up fundraising from Ilya, who had moved over to Kleiner at that point from Index, but we were worried, even though he individually had a ton of conviction about Loom, we weren't able to get the seed round done with Index, and so there was no guar…”

“When we were five people in an SF office slash apartment, We ran a survey that found that 80% of our professional power users were using it to communicate with folks that they weren't sitting right next to, aka remote communication.”

“So it was Loom. So the frameworks that I love is I try and invest in companies that are pull companies, not push companies. What that means is the market is pulling their product from them as opposed to they're trying to push their product out to the market. S…”

“I think the recording of calls Is actually where the most value can be had. And only because it's so rare in my experience that the founders are actually recording that and then making it available to the rest of the employee base because it's really personal …”

“Loom has only had a sales team for two years at this point, so relatively nascent. Loom has had customers and users, which we've been monetizing for more years than that, roughly four years.”

“Those that are coming in that are great hires are asking really high quality questions, and they're not just asking them of their team. They're going on a frickin fact-finding mission cross-functionally, and they're building relationships to go and do it. And …”

“Our SMB reps are in the roughly 45 day window for average deal time”

“We've already started to do this at loom of like, we're in the early innings of experimenting and building that motion. Not because we need it because we know that someday we're going to need it.”

“There's like an eighty-twenty value approach here, absolutely, of who are the folks that you've engaged with where there's just been an unlock. They get it. Like, I think in most companies, you find that there's going to be certain customers that just, that th…”

“Usually by the end of the second week that someone's here, they are doing a full demonstration as well as running a mock discovery.”

“I'm a big believer that whoever the hiring manager is, whether that is the CEO, whether that's going to be another member, like there should be a very much like fifty-fifty split in terms of time of getting to know one another and feeling out the two-way stree…”

“Very commonly with the product we were talking about, Loom, which is like a horizontal product the constraint is activation, and the reason the constraint is activation is that the biggest strength of horizontal products is also its biggest weakness, is that i…”

“Money does not help that company grow that much, right? The things that are helping that product grow are its organic viral in content loops, right?”

“Loom is the example where I would probably wait till post product market fit to start to carve out like a dedicated product growth team, dedicated marketers, right?”

“At the end of last year, I'm not in the room with Loom, but that last round valuation was at 1.5 billion dollars, right? That was led in 20, 21, and they sold for nine 99 or something, nine 50, right?”

“I think the value of you posting a loom on your Twitter feed or any of your channels actually gives us way more in top of funnel awareness than the cost of, you know, Storing your 25 videos in, in our infrastructure, and so I think definitively yes”

“Writing can be a very powerful tool to clarify your own thinking and thoughts. I think for me the process in and of itself is the forcing function to develop Really, really clear thought and do it at scale so that you don't need to be in every meeting to scale…”

“Recognizing that, yes, we need to optimize for revenue, but also we probably have one percent market penetration of this behavior”

“And sometimes you also have to make that ROI and value they're getting really, really explicit because some people will kind of just go through the motions and Know that the product is helpful, but may not realize to what extent. And so, whether it is, like, s…”

“And so in that moment, we actually didn't have those limits. We had a Much higher limit that was actually never enforced. And so we really let people use our paid product kind of to no end.”

“One is the speed at which we develop. It is just crazy how fast the future has come, and so things that we thought we'd be shipping in five years, we're shipping in six months or a year.”

“Don't block people from recording or viewing, like always give them an out. And so even with driving new pricing and packaging limits at a 25 limit, we make sure that everyone had an out, which is one, you could invite people to get a higher limit, or you coul…”

“It's interesting because for the longest time, our North Star was video views and that core engagement metric, and in the last, call it one to two years, where we updated for the first time our North Star metric to be revenue growth, I think it's actually, amo…”

“For PMs who are. Really, really trying to develop product tastes on my team. It almost feels pedantic, but I literally say every time you work with your design partner, like give them at least five pieces of feedback.”

“When we send out offers to folks, we have everyone on the hiring panel record a loom and we send them a doc that has 10 to 15 embedded looms in, in the doc.”

“There was a phase that I went through for more than a year where I recorded a Loom video, one Loom video every single day. And it was just at seven PM. I would record a Loom video. That was what I needed to do. And I would find the coolest product I could find…”

“When Loom sold and Andreessen invested at one And they got their one ex back in a year.”