Balfour: Activation is the primary growth constraint for horizontal SaaS
Brian Balfour · Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings · Aug 16, 2023 · at 15:09
Brian Balfour, founder of Reforge and former VP of Growth at HubSpot, breaks down predictable growth constraints based on product model types.
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“Very commonly with the product we were talking about, Loom, which is like a horizontal product the constraint is activation, and the reason the constraint is activation is that the biggest strength of horizontal products is also its biggest weakness, is that it can be used for many, many different things, right?”
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