horizontal products
3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Aug 16, 2023 by Brian Balfour · across every show →
Everything said about horizontal products, oldest first
Aug 16, 2023
Balfour: Activation is the primary growth constraint for horizontal SaaS
“Very commonly with the product we were talking about, Loom, which is like a horizontal product the constraint is activation, and the reason the constraint is activation is that the biggest strength of horizontal products is also its biggest weakness, is that i…”
Oct 25, 2023
Lerner: Horizontal product ICPs are defined by attributes, not personas
“Horizontal products also have an ICP. This is, I love this one. I'm going to call this out even though you didn't ask. I think it's an important one for so many people. Horizontal products have an ICP because the true ICP should be defined in terms of attribut…”
Feb 14, 2024 positive
Gonto: Template libraries matter most for user intent data, not utility
“So that's why I think building a template engine and templates library is key, not because of the templates that the user will receive and how fast they will act on it, but because they self-service, self-servicely give you a lot of information about who they …”