The Ledger

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Disclosure
Smith: MeForYou silos user memory strictly within individual AI clone conversations
“As it stands now, that is a siloed a walled garden within that particular conversation that you've had with that particular AI. So what you tell them is what is, is what they know about you.”
Keith Smith Jan 2, 2024 ▶ 35:14 What Founding 5 Companies Took From My Kids That I Can't Get Back
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Tombot is designed to replace antidepressants and opioids in elderly patients
“Looking for things that can replace an antidepressant. Something that can replace a an opioid type of medication. Is really the mission that Tombot is on and the void that we felt is that children or loved ones, other loved ones or pets are frequently what peo…”
Tom Stevens Dec 26, 2023 ▶ 24:29 Dogs Evolved Unique Eye Muscles Just to Make You Care for Them
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Tombot partners with Cleveland Clinic to monitor sundowning syndrome in patients
“Our first model will monitor for sundowning syndrome. Sundowning is one of the most common of the behavioral and psychological symptoms of dementia, and we're working with Cleveland Clinic to develop the user interface so at a glance they can see how changes i…”
Tom Stevens Dec 26, 2023 ▶ 38:53 Dogs Evolved Unique Eye Muscles Just to Make You Care for Them
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Staus: Proof Analytics Raised $4.5M from Family Offices with Zero VC
“We raised about four and a half million and we have combined that with bootstrapping and a lot of our raises. So we have never done classic, You know, A round, B round, C round, because we'd have no VC money at all in the company by design. So we used family o…”
Mark Staus Dec 19, 2023 ▶ 26:39 Founders Only Capture 5% of the Value They Actually Create
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Sparrow: Start every job interview by letting the candidate ask questions first
“I always start every interview by asking people what, you know, what questions they have for me. I flip it around immediately and I tell, I can tell an enormous amount about people by You know, how they think about that question, right?”
Kerry Sparrow Aug 29, 2023 ▶ 10:10 He Runs the World's Largest Labor Data Firm and Truth Terrifies Him
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Tom Pierce: I have walked away from military and defense contracting projects
“There is a point at which when you feel like that whatever the person you're trying to help wants to do is something you really can't support, then you back away. And I've done that even in uniform, and I've certainly done that as a defense contractor.”
Tom Pierce Aug 22, 2023 ▶ 20:52 Everyone Else Gave Him Data. Tom Gave Them Something Different.
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Sean Weisbrot previously paid his employees in Bitcoin and Ethereum
“I, for the longest time was paying my employees in Bitcoin and Ethereum, because that's just how we had things structured.”
Sean Weisbrot Jul 12, 2023 ▶ 15:19 Knowledge Without Implementation Is Just Entertainment
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Mark Beneke and his wife live on just $35,000 annually
“We live on about 35,000 dollars a year, like, even though we make way more than that, like, that's really all we spend, like, that's our Mortgage. That's our food. That's our entertainment. That's taking our trips. The puppies, like we got three dogs that we t…”
Mark Beneke Jul 12, 2023 ▶ 59:47 Knowledge Without Implementation Is Just Entertainment
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Dunn: Holden will never scale beyond knowing every client personally
“We would never want to be big and so big where. I don't know who you are. I don't know where you live. I don't know about your family. And you just feel like you're just a number at a bank. That's not the way we operate.”
Brendan Holt Dunn Jun 27, 2023 ▶ 20:45 Our Family's Money Goes In First - Here's Why That Changes Everything
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De Jong: Claro Partners ousted a co-founder who prioritized take-home pay
“So at some point with Cloud Partners, we actually had three co-founders, and one of those co-founders after a few months, we realized how different he was thinking about the business, because he would say, for every euro that we spend, We need to think that th…”
Aldo De Jong May 9, 2023 ▶ 32:59 He Called It a Work Husband. Then Came the Surprise Money.
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UVC Portfolio Company Builds In-Wheel Motor Smaller Than Existing Engines
“One portfolio company of ours is building an engine that you can fit into the wheel, and that is much smaller than any combustion engine. Any electricity engine that is currently existing, and just the pure size and efficiency of it essentially allows to not o…”
Dr. Daniel Ries May 2, 2023 ▶ 5:13 Fusion, Quantum, and a Motor That Fits Inside a Wheel
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Maynes: Bad executive hire and fraud put his company $5M in debt
“I actually brought somebody in, in an area of the business, particularly in, in this company in payments, that I really had no experience in that, and was looking for somebody that did, and they were supposed to be an expert, and just the way that the system w…”
Jeff Maynes Apr 11, 2023 ▶ 29:57 Jeff Restarted a Company at Minus $5M. Here Is What He Learned
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Jordan: Narrative Halved $95K Monthly AWS Bill While Doubling Revenue
“We got 95 grand one month, I think is probably the peak of our AWS bill. The good news is, I think we have, the AWS bill has gone down every month for the last six months. Last month being December of twenty-twenty-two, we were under 50,000 dollars. So, you kn…”
Nick Jordan Mar 14, 2023 ▶ 18:31 He Stores 10 Petabytes and Still Halved His Cloud Bill
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Niedel: $54 million of MIT45's $75 million revenue is B2B
“Out of the 70, I'll say seventy-five million this year in revenue, fifty-four million of that is B to B for us.”
Ryan Niedel Feb 1, 2023 ▶ 31:31 Every New Level Has a New Devil - He Proved It From $5M to $75M
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Schillebeeckx: Handprint acts as commercial agents selling NGO impact products
“We work as commercial agents for nonprofit organizations that we bring into our ecosystem. That means that we are responsible for selling their impact products. And so we kind of move away from fundraising. We work with NGOs to turn them to kind of help them e…”
Simon Schillebeeckx Jan 18, 2023 ▶ 8:55 3 White Male Co-Founders Noticed a Pattern and Changed It
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Schillebeeckx: Handprint removed 'fundraising' from marketing to avoid regulatory liabilities
“We very recently had to do a massive sweep through our website, all of our sales materials. And so to make sure that the word fundraising does not appear in that in the, in that documentation, because it's very easy to explain to people that, This is, we work …”
Simon Schillebeeckx Jan 18, 2023 ▶ 26:33 3 White Male Co-Founders Noticed a Pattern and Changed It
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Buildpan Develops Voice-Driven NLP Plugins for Real-Time Code Generation
“We are creating in some NLP based plugins. So it's, it will be a natural language programming based plugins where all a developer has to do is they have to speak and that code will be visible right in front of him. So, but that would be again a robust code whi…”
Vaibhav Tiwari Dec 23, 2022 ▶ 20:17 Why a Weekly Email Changed What Founders Thought Mattered
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Winter: Dev tools skip localization because programming is universally in English
“The tool that I co-founded, which was DevSchooler is a tool to test developer skills. Like programming is basically in English. It doesn't matter like which country are you in? The, it's in English. So all the countries it doesn't matter if it was Spain Singap…”
Tom Winter Nov 29, 2022 ▶ 17:39 He Called It a Leap of Faith Metric and It Closed Deals Faster
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Scarlett International contractually bars creators from producing adult content
“And what I'm very proud to say is that as Scarlett, nobody that works with us does adult content, not just because of regulation, but actually within our contracts itself, we definitely don't allow any sort of this kind of behavior.”
Chris Wong Nov 23, 2022 ▶ 2:15 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
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Scarlett International contracts forbid creators from meeting fans offline
“As for our contents, our contract state is that we do not allow them to do any sort of this behavior. We do not allow them to meet their fans offline because of security sake.”
Chris Wong Nov 23, 2022 ▶ 15:27 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
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Scarlett International Pulls Direct Creator Data from OnlyFans and Fansly
“Because we work directly with OnlyFans and Fansly, we're able to pull the data from each content creator. So we can see immediately what kind of content sells better, which dates sell better, and what kind of events that we do not want to clash with.”
Chris Wong Nov 23, 2022 ▶ 33:21 Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
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Nguyen: Use multi-month trial periods to test employees before formal promotions
“And so one of the things that we do at our company now that we learn from that is we do what are called trial periods. So before someone actually assumes the role, it takes it on full time. We let them assume the role. It's like, well, look, we're not going to…”
Davis Nguyen Oct 18, 2022 ▶ 24:01 Why Your Superstar Already Has One Foot Out the Door
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Bramlett: 100% of Science Natural Supplements Revenue Comes From Affiliates
“Oh. A hundred percent.”
Cody Bramlett Sep 21, 2022 ▶ 4:46 He Made $5 Profit Per Customer and Called It Printing Money
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Pearl: Kirobo allows users to build on-chain logic in five minutes
“What we offer is to do that in basically five minutes.”
Michael Pearl Sep 13, 2022 ▶ 3:29 He Called NFTs Sub-Optimal - Then Used One to Solve Inheritance
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Pearl: Kirobo prevents beneficiaries from altering deceased users' fund distributions
“The way that the system is designed right now is we want to give the deceased person, again, while he's alive, obviously, a hundred percent of control over what happens with his funds after he's gone. So with that respect, no, we will not give the, let's say t…”
Michael Pearl Sep 13, 2022 ▶ 21:35 He Called NFTs Sub-Optimal - Then Used One to Solve Inheritance
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Robles: Firm owns identity resolution tech and 4 billion data records
“We actually have that technology. We own the technology and we own about four billion data points and records. We also have all the PII data on it, all the hashed email data.”
Cecil Robles Jul 19, 2022 ▶ 33:27 Turn Your Customers Into Investors Before You Ever Talk to a VC
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Wong admits she did zero preparation before meeting with a billionaire
“Honestly, because, you know, the meeting comes too quick. I didn't really, you know, prepare you know, what we're going to talk tomorrow for the meeting.”
Anna Wong Jul 6, 2022 ▶ 40:55 She Had Lunch With a Billionaire Tomorrow and Did Zero Prep
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Mikic: 80% to 90% of Flow Ninja Clients Need No Ongoing Maintenance
“So our role at Flow Ninja is usually we develop the website fully in 80 to 90% of cases. Clients are not going to require to maintain that website later on.”
Uros Mikic Jun 30, 2022 ▶ 5:34 Webflow Calls Itself No-Code But Here Is What They Leave Out
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Mikic: Flow Ninja allows no-notice vacations while management handles workload
“I'm to everybody, you don't need notice, you're gonna take a vacation whenever you want to. But I just have, but, and then I'm just kind of working overtime or whatever, just to figure out how to plan all the workloads without them that they shouldn't worry ab…”
Uros Mikic Jun 30, 2022 ▶ 52:01 Webflow Calls Itself No-Code But Here Is What They Leave Out
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Litanishvili Gives New Ventures Three Years to Break Even Before Closing Them
“In terms of how I putting the new business into the group, I'm giving three years to each project. If after my investment within three years, the company not goes to the operational zero, I just close the company.”
Irakli Litanishvili May 24, 2022 ▶ 19:35 His Partners Said No, So He Funded the App Alone (It Hit $4.5M)
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Hearst Sponsored Better Man Conference Following Executive Misconduct Allegations
“The Hearst company magazine, one of their leaders stepped down due to allegations of sexual misconduct, and this was a wake up call for the company, and they chose to answer it in a good way, as opposed to sweeping it under the rug. They sponsored the Better M…”
Ray Arata May 18, 2022 ▶ 11:13 Why Men Hung Up After 20 Minutes But Women Had a Long List
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Weisbrot: US expats can legally pay zero tax on first $110K
“As an American citizen, I'm screwed no matter where I choose to live, but by living outside of the U.S. More than six months a year, and being an employee of a foreign entity, I have what's called foreign income exclusion. So the first 110,000 dollars that I e…”
Sean Weisbrot Apr 20, 2022 ▶ 25:18 Estonia Has No Income Tax for Companies - If You Never Declare a Profit
Disclosure
Blakney uses 150 foreign contractors so he remains the only official employee
“That being said, we have a 150 people working with us. It's a technicality for the IRS, right? Almost all of my employees are foreigners. So they're contractors, even though they're full-time, we have a leadership team.”
Ray Blakney Mar 1, 2022 ▶ 11:48 $500K Profit With Time for Family Beats $1M and Misery
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Benecke: Ended 14-month LSD microdosing experiment because the novelty wore off
“I ended up stopping the experiment altogether after a year and a couple of months because of that whole thing, like, it just, the novelty had worn off.”
Mark Beneke Nov 11, 2021 ▶ 15:29 He Called It a State of Flow Multiplied by 100
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Levine: Sperry West covert cameras deploy primarily in commercial and government facilities
“Most of our products do end up being used in major facilities, whether it's companies or it's Government. But that's where most of our cameras end up. People envision that, oh yeah, they're in a house everywhere. I think there are very few covert cameras being…”
Barry Levine Oct 12, 2021 ▶ 32:21 30 Years of Surveillance Footage Later: Privacy Is Already Dead
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Laker: Chameleon Collective reached $2M/month in revenue with zero outside investment
“Started five years ago without any investment and it's over a hundred of us now, and we've just actually crossed the two million dollar a month mark in revenue.”
Freddie Laker Sep 16, 2021 ▶ 4:20 The Secret PE Firms Pay $2M/Month For: Nail The Basics
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Laker: Chameleon Collective now structures contracts for PE exit upside
“One of the things we've started doing recently is now tying ourselves into that, where we'll build some kind of mechanism in place so there's a performance component. Those have long-term horizons, Where we're not going to really get to capitalize on them in s…”
Freddie Laker Sep 16, 2021 ▶ 30:56 The Secret PE Firms Pay $2M/Month For: Nail The Basics
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Sean Weisbrot will use Series A funds for four years back pay.
“I haven't taken a salary yet, although I'm planning on taking some of the money from the A round to cover my back pay. It's been three years. By the time we get to the A round, it'll be four years where I've had no income, which I would like to get paid back f…”
Sean Weisbrot Jul 20, 2021 ▶ 11:15 Why Property Investors Never Pay Tax — And Now I Don't Either
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Stephen Keery uses margin loans against his equity to avoid taxable events.
“So my next thought is I'm not going to sell more shares, but I am going to get a margin loan because a loan, it's not a taxable event.”
Stephen Keery Jul 20, 2021 ▶ 23:16 Why Property Investors Never Pay Tax — And Now I Don't Either
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Mongeluzzo built a mobile office and hired a driver to reclaim commutes
“I created a mobile office called the Tech Tank, So my office has a full computer setup, multiple TV screens, printer, scanner, refrigerator, you name it. So I hired a full-time person to drive me around because I was on the road 3:04 hours a day.”
Anthony Mongeluzzo Jun 8, 2021 ▶ 7:29 The Office on Wheels That Recovered 4 Hours a Day
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Weisbrot: Google Suite permissions failed to hide company financials from staff
“We're using Google Drive. We're paying for Google Suite. What we realized was even though they have differing permission levels, they were still able to see our financials. They were able to see all of the data from all of the folders. Even though some of the …”
Sean Weisbrot Jun 8, 2021 ▶ 14:41 The Key Man Discount: The Hidden Number Killing Your Company's Valuation
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Lim: 500 Startups Deducts Accelerator Fees From Startup Investments
“For the C accelerator program, that's one where they do get investment after the program itself. There is a fee, but that fee comes out of the investment amount. So you can pay it after you get the investment.”
E-Ling Lim Mar 4, 2021 ▶ 12:55 The Truth About Funding 2,400 Companies in 70 Countries
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Weisbrot pays his entire workforce and legal counsel exclusively in Bitcoin
“I pay all of my Contractors, all of my employees, my lawyer, designers, everybody, I pay in Bitcoin.”
Sean Weisbrot Jan 26, 2021 ▶ 17:27 Why Credit Cards Took 35 Years — And Crypto Won't
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Robinson fired 33 of 39 employees in one day over unit economics
“Literally had to call everybody into a room and be like, if you're in this room, you're fired and went from like 39 to six in one day because there was no business. It just wasn't even close to economic on a unit economic basis to continue doing what we're doi…”
Adam Robinson Jan 22, 2021 ▶ 16:20 $3M in 12 Months With 5 Employees — Here's the Model
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Weisbrot Asks Every Job Candidate If They Love Themselves
“One of the questions that I ask every single one of the people that I do an interview with when I go to hire them is, do you love yourself?”
Sean Weisbrot Jan 18, 2021 ▶ 32:22 The Roles You Played at Home Are Killing You at Work
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Varden: Arcane sold results instead of discussing agency margins
“Often we wouldn't get into margin conversations with clients. We knew we would be profitable. We knew that we had to obviously monitor our cashflow and expenses and all those fun things that, that lead to it, but no, it was mainly around results. We focused on…”
Eric Varden Jan 15, 2021 ▶ 9:04 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back
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Gustafson: Like Minds Communications Offers No-Questions-Asked Mental Health Days
“Give our team members mental health days, no questions asked mental health days, meaning that if one morning employee A wakes up and feels anxious or depressed, she can email me and say, I'm taking a day, and she does not have to tell me she's feeling anxious …”
Jenny Gustafson Jan 6, 2021 ▶ 17:49 The Working Mom Gap Nobody Talks About (It's Not the Glass Ceiling)
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Halasnik bootstrapped multiple businesses to $25M in revenue without VC funding
“None of the businesses I've ever built, which are between six and twenty-five million in yearly sales, none of them have involved any type of angel funding or any type of VC money.”
Steven Halasnik Dec 22, 2020 ▶ 13:09 The Chess Board Secret: Why Small Businesses Only Have One Move
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