Opinion
Wong: Asian influencers prioritize short-term payouts over long-term brand integrity
“In Asia, it would be gambling websites. And that's just terrible because Gambling websites overall in Asia are largely banned. And so it really hurts their image and they just care about the initial short-term gains of the financial aspect. And they don't care…”
Insight
Wong: Taiwanese talent agents act merely as non-exclusive job brokers
“In Taiwan, especially in Taiwan, actually, I think a lot of these KOLs have so-and-so called agents. And the reason why it's plural is because there is not one single agent that binds them. And these agents are essentially just job referrers and these job refe…”
Insight
Wong: Natural-Looking Asian KOLs Drive More Engagement Than Creators With Plastic Surgery
“One of the trends that we were able to observe is that people that were, you know, more natural looking per se, They were able to get a lot more fan engagement and traffic without posting any kind of explicit content.”
Assertion Not checkable as stated
Wong: Asian KOLs frequently purchase likes, comments, and followers
“A lot of them boost particular posts that they have. Not in the traditional sense of Instagram or Facebook posting their posts. I think that's the biggest issue here. They purchase likes, they purchase comments, they purchase followers.”
Insight
Cross-Platform Social Analytics Fail for Asian Creators Compared to North America
“If you told me that we're working with a North American content creator who has statistics on, let's say Twitch on Twitter and YouTube. I think, yeah, that's should be collated because all of those three platforms can be directly linked together to look at cer…”
Disclosure
Scarlett International contractually bars creators from producing adult content
“And what I'm very proud to say is that as Scarlett, nobody that works with us does adult content, not just because of regulation, but actually within our contracts itself, we definitely don't allow any sort of this kind of behavior.”
Insight
Wong: Asian KOL fans will pay for standard Instagram-style content
“And when we typically find content creators in Asia, especially in Taiwan, Malaysia, or even Korea, a lot of these KOLs, you know, what we typically see is that their fans are more than willing to pay for their content. And this kind of content is typically wh…”
Assertion Not checkable as stated
LGBTQ content creators are an extremely hot commodity for brands in Taiwan
“Any content creator who identifies themselves as LGBTQ is an extremely hot commodity. It doesn't matter if they're male. It doesn't matter if they're female, as long as they're able to connect and actually promote a really good social image. Typically a lot of…”
Insight
Asian corporations prioritize creator name recognition over audience demographics
“Typically we do see that corporations really want to, especially in Asia, they want to work with a brand name content creator. Not necessarily caring about their target audience, not necessarily caring about the male female share or what kind of industries tha…”
Insight
KOLs genuine about sexual orientation see far higher fan engagement
“When the KOLs are very genuine about their sexual orientation and not, you know, put on the face or just pretend and all that kind of stuff. Typically they see a far higher fan engagement than if they tried something that was a little bit more shady per se.”
Disclosure
Scarlett International contracts forbid creators from meeting fans offline
“As for our contents, our contract state is that we do not allow them to do any sort of this behavior. We do not allow them to meet their fans offline because of security sake.”
Disclosure
Scarlett International Pulls Direct Creator Data from OnlyFans and Fansly
“Because we work directly with OnlyFans and Fansly, we're able to pull the data from each content creator. So we can see immediately what kind of content sells better, which dates sell better, and what kind of events that we do not want to clash with.”
Assertion Not checkable as stated
Wong: Twitter's Recommendation Algorithm in Taiwan Pushes Pornography Within Four Clicks
“If you look up Twitter in Taiwan and you start this kind of a, you just go down that rabbit hole, you'll get to porn in about three or four clicks in the recommendations.”
Assertion Not checkable as stated
Scarlett rebranded a Taipei Hooters employee into a TV cast member in two months
“So we worked on her brand imaging for a little bit and lo and behold, within two months after, you know, we convinced her to stop working at Hooters, she was picked up to be a regular cast member for a TV show.”
Opinion
Chris Wong: Linktree Has a Low Barrier to Entry with Asian Knockoffs
“Linktree has a very low technological barrier to entry. I mean, you can see tons of Asian knockoffs even today. Every single region has somehow their own version.”
Disclosure
Wong: Scarlett Experienced a 20% Revenue Drop in September 2022
“So in September, from August to September, we had a 20% revenue drop.”
Disclosure
Wong: Scarlett Reached About $250K Monthly Recurring Revenue in November 2022
“But conversely in November, our ARR, our MRR was back up to around 250 K us per month.”
Disclosure
Wong: Scarlett Secured $400K Commitment to Spin Out LinkMe
“And we've just based on our concept about link linked me versus link tree. At this point, we have a commitment for about 400,000 us.”
Disclosure
Scarlett International has 118 signed KOLs, roughly 90 female
“Currently our company at this very moment has 118 KLL signed with us and roughly 90 of them are female.”
Disclosure
Wong: Scarlett International's marketing and data teams are entirely female
“I am one of the few males in my company, everyone on our marketing team to our data analytics team, they're all female.”
