Scarlett rebranded a Taipei Hooters employee into a TV cast member in two months
Chris Wong · Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise · Nov 23, 2022 · at 13:57
Chris Wong is the co-founder of Scarlett International, an agency managing Asian and foreign KOLs (Key Opinion Leaders). He discusses how his agency developed foreign talent in Taiwan.
0:00 / 0:12exact quote · 12.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So we worked on her brand imaging for a little bit and lo and behold, within two months after, you know, we convinced her to stop working at Hooters, she was picked up to be a regular cast member for a TV show.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Chris Wong
Wong: Asian influencers prioritize short-term payouts over long-term brand integrity
“In Asia, it would be gambling websites. And that's just terrible because Gambling websites overall in Asia are largely banned. And so it really hurts their image and they just care about the initial short-term gains of the financial aspect. And they don't care…”
Wong: Taiwanese talent agents act merely as non-exclusive job brokers
“In Taiwan, especially in Taiwan, actually, I think a lot of these KOLs have so-and-so called agents. And the reason why it's plural is because there is not one single agent that binds them. And these agents are essentially just job referrers and these job refe…”
Wong: Natural-Looking Asian KOLs Drive More Engagement Than Creators With Plastic Surgery
“One of the trends that we were able to observe is that people that were, you know, more natural looking per se, They were able to get a lot more fan engagement and traffic without posting any kind of explicit content.”
Wong: Asian KOLs frequently purchase likes, comments, and followers
“A lot of them boost particular posts that they have. Not in the traditional sense of Instagram or Facebook posting their posts. I think that's the biggest issue here. They purchase likes, they purchase comments, they purchase followers.”
Cross-Platform Social Analytics Fail for Asian Creators Compared to North America
“If you told me that we're working with a North American content creator who has statistics on, let's say Twitch on Twitter and YouTube. I think, yeah, that's should be collated because all of those three platforms can be directly linked together to look at cer…”
Scarlett International contractually bars creators from producing adult content
“And what I'm very proud to say is that as Scarlett, nobody that works with us does adult content, not just because of regulation, but actually within our contracts itself, we definitely don't allow any sort of this kind of behavior.”