Eric Varden

President, EventConnect · 1 appearance on the record.

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founderexecutiveinvestoreventconnectsports.com ↗

Eric Vardon is a Canadian entrepreneur best known for co-founding and scaling the digital marketing agency Arcane, which he bootstrapped and sold in an eight-figure exit. He also co-founded AI platform Morphio and currently leads tournament management software provider EventConnect.

10statements → 5claims → 2claims resolved → 4.1/5average certainty → 1.7/5average debate potential → ≈4.0/5argument clarity, estimated →

2 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 3 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 2 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Eric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Varden: Arcane was among North America's fastest-growing businesses for multiple years

“That's really where the scale came in and that's how we were, you know, be able to become one of the fastest growing businesses in North America for a couple of years running was results focused and ultimately doing what we said we were going to do in a world …”

Eric Varden Jan 15, 2021 ▶ 17:16 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Eric Varden on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Eric Varden said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Varden: Arcane Guaranteed Clients at Least $15 Return per $1 Spent

“We were one of the first to really put that emphasis out there and say, we're going to guarantee results. We're going to put a dollar in and get a minimum of 15 dollars, you know, back in terms of your marketing investment.”

Eric Varden Jan 15, 2021 ▶ 7:30 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Disclosure

Varden: Arcane sold results instead of discussing agency margins

“Often we wouldn't get into margin conversations with clients. We knew we would be profitable. We knew that we had to obviously monitor our cashflow and expenses and all those fun things that, that lead to it, but no, it was mainly around results. We focused on…”

Eric Varden Jan 15, 2021 ▶ 9:04 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Insight

Varden: Institutional capital should scale proven businesses, not fund early experimentation

“Depending on the type of product and the type of business that you're in, any good investor is going to want to make sure that you have proven your business first and you've grinded and you've sweated out and that, you know, the product, you know, there's a fi…”

Eric Varden Jan 15, 2021 ▶ 12:26 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Insight

Varden: Agency Valuation Rises When Clients Are Tied to Business, Not Founders

“In a relationship based business, if all of the clients are attached to the owners, that it's hard to ever get out of the business. And it, we also felt that it would add more value if those relationships were tied to The business, not to ourselves.”

Eric Varden Jan 15, 2021 ▶ 19:18 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Assertion Not checkable as stated

Varden: Arcane Was Never More Profitable Than After Founders Stepped Aside

“Best decision we ever made, the business was never more profitable until we actually got out of the way.”

Eric Varden Jan 15, 2021 ▶ 19:48 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Insight

Varden: Do not disclose acquisition talks to employees during the LOI stage

“Trying to make sure that you're not disclosing too much to the wider team because you'd never know if it's really going to happen and you don't want to disrupt the business because ultimately everybody needs to make sure that the business is still, you know, r…”

Eric Varden Jan 15, 2021 ▶ 23:29 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Assertion Not checkable as stated

Varden: Arcane's margins were hurt by accumulated micro-inefficiencies, not one major bottleneck

“It wasn't one thing that was impacting our margins. It was a whole bunch of things in, in a minute percentage. So it was, you know, too much analysis through analytics and spending too much time on the data. Pulling reports and then making decisions.”

Eric Varden Jan 15, 2021 ▶ 28:59 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Disclosure

Varden: Arcane never took or needed outside funding

“We really never needed outside funding whatsoever.”

Eric Varden Jan 15, 2021 ▶ 11:05 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Assertion Supported

Varden: Arcane was among North America's fastest-growing businesses for multiple years

Eric Varden Jan 15, 2021 ▶ 17:16 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Assertion Supported

Varden: Arcane went from deal inception to close in under five months

“From November of 2019 moved very quickly, closing at the end of March is not a lot of time.”

Eric Varden Jan 15, 2021 ▶ 22:51 The Eight-Figure Exit Secret: Put $1 In, Get $15 Back

Appearances (1)

Episode	Date	Speaking time
The Eight-Figure Exit Secret: Put $1 In, Get $15 Back	Jan 15, 2021	27m

Eric Varden

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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