Insight
Laker: Traditional agency business models thrive on making clients addicted and never leaving
“Most agencies and consulting types of businesses, or their whole business model was predicated on getting into a client, Getting the client addicted to them, pretty much making long-term agreements and trying never to leave. That's how those businesses thrive.”
Disclosure
Laker: Chameleon Collective operates as a decentralized holacracy without traditional hierarchy
“We effectively are a decentralized organization. We have a, you know, unique way that we all work together that's allowed us to scale. You know, for example, we have no hierarchy. We use a derivative of management style called holacracy, and we reorg our leade…”
Insight
Laker: Transformation visionaries should be replaced by cheaper execution operators
“The person that they may need to hire for the next six months may not be the same person they need to hire in the next 36 months. And what I mean by that is sometimes when you get inside these businesses, especially if they're Again, going through these kind o…”
Insight
Laker: Extreme attention to detail separates $30k/month talent from $10k/month talent
“This kind of attention to detail is what separates juniors in the mid-level from the senior people, because it says, I take my craft really seriously, and people put a value on this. People out there are selling their services to other people on an hourly basi…”
Insight
Laker: Companies Should Not Outsource Digital Acquisition to Agencies
“I don't believe that companies should be outsourcing a lot of these digital muscles into agencies. It made sense 10 years ago when a campaigns or digital type, you know, engagements, people say, Hey, look, I'm going to do my one this once or twice a year. Well…”
Disclosure
Laker: Chameleon Collective reached $2M/month in revenue with zero outside investment
“Started five years ago without any investment and it's over a hundred of us now, and we've just actually crossed the two million dollar a month mark in revenue.”
Assertion Partly supported
Laker: 16 major airlines price-fixed to bankrupt Laker Airways
“He disrupted the aviation world so badly that 16 of the world's biggest airlines effectively Ganged up on him and adjusted their pricing, fixed pricing effectively to put them out of business.”
Insight
Laker: PE Investors Only Care About Binary Target Delivery
“In my experience with the investors is they don't really know what we do, nor do they care to on any specific level. They're very, very, very good at their craft around finance and operationalizing the business. They just want to know that they can bring in a …”
Disclosure
Laker: Chameleon Collective now structures contracts for PE exit upside
“One of the things we've started doing recently is now tying ourselves into that, where we'll build some kind of mechanism in place so there's a performance component. Those have long-term horizons, Where we're not going to really get to capitalize on them in s…”
Insight
Laker: Turnaround success cannot be judged until 6-12 months post-exit
“And then the reality is you can't really even see how good a job you did till six months or maybe even a year later, when all those team members you put in place, like everyone stayed, you call the CEO, you call the private equity firm. How's it going off? Eve…”
Assertion Supported
Laker: Sir Freddie Laker was knighted for founding low-cost aviation
“My father was actually a knighted by the Queen of England for his, I think the exact phrasing was for allowing the common man to travel, and his kind of contribution to society was that he was the founder of the very first low-cost airline.”
Assertion Partly supported
Laker: The Police raised $1M at a benefit concert for Laker Airways
“When he got shut down you know, the band, the police would like sting and things like that. They ran a, they threw a benefit concert to try and raise money for him and raised a million dollars to try and keep Laker in business.”
