“Most agencies and consulting types of businesses, or their whole business model was predicated on getting into a client, Getting the client addicted to them, pretty much making long-term agreements and trying never to leave. That's how those businesses thrive.”
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More from Freddie Laker
Disclosure
Laker: Chameleon Collective operates as a decentralized holacracy without traditional hierarchy
“We effectively are a decentralized organization. We have a, you know, unique way that we all work together that's allowed us to scale. You know, for example, we have no hierarchy. We use a derivative of management style called holacracy, and we reorg our leade…”
Freddie LakerSep 16, 2021▶ 17:47The Secret PE Firms Pay $2M/Month For: Nail The Basics
Insight
Laker: Transformation visionaries should be replaced by cheaper execution operators
“The person that they may need to hire for the next six months may not be the same person they need to hire in the next 36 months. And what I mean by that is sometimes when you get inside these businesses, especially if they're Again, going through these kind o…”
Freddie LakerSep 16, 2021▶ 19:44The Secret PE Firms Pay $2M/Month For: Nail The Basics
Insight
Laker: Extreme attention to detail separates $30k/month talent from $10k/month talent
“This kind of attention to detail is what separates juniors in the mid-level from the senior people, because it says, I take my craft really seriously, and people put a value on this. People out there are selling their services to other people on an hourly basi…”
Freddie LakerSep 16, 2021▶ 22:44The Secret PE Firms Pay $2M/Month For: Nail The Basics
Insight
Laker: Companies Should Not Outsource Digital Acquisition to Agencies
“I don't believe that companies should be outsourcing a lot of these digital muscles into agencies. It made sense 10 years ago when a campaigns or digital type, you know, engagements, people say, Hey, look, I'm going to do my one this once or twice a year. Well…”
Freddie LakerSep 16, 2021▶ 24:50The Secret PE Firms Pay $2M/Month For: Nail The Basics
Disclosure
Laker: Chameleon Collective reached $2M/month in revenue with zero outside investment
“Started five years ago without any investment and it's over a hundred of us now, and we've just actually crossed the two million dollar a month mark in revenue.”
Freddie LakerSep 16, 2021▶ 4:20The Secret PE Firms Pay $2M/Month For: Nail The Basics
AssertionPartly supported
Laker: 16 major airlines price-fixed to bankrupt Laker Airways
“He disrupted the aviation world so badly that 16 of the world's biggest airlines effectively Ganged up on him and adjusted their pricing, fixed pricing effectively to put them out of business.”
Freddie LakerSep 16, 2021▶ 8:28The Secret PE Firms Pay $2M/Month For: Nail The Basics
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