LinkedIn

“Anytime you're encouraging people to leave the algorithms for social media will start to punish your account. This is something people don't talk about. So YouTube, for instance, when you create a YouTube video in the description, the first thing that you say …”

“No one's going to see some LinkedIn push or LinkedIn marketing campaign and say, oh, I, I'm comfortable wanting to give this guy ten million dollars. I don't think I'm going to get clients that way.”

“What Microsoft is doing is one of the most brilliant business movements I've seen in my life, like, they bought GitHub, they bought LinkedIn they invested in OpenAI, and they have been building an empire”

“So basically my understanding of Open AI features on LinkedIn is it's going to make things worse than they already are. I think it'll be easier for people to one click, generate messages that are completely useless and people will just continue to not trust st…”

“That was lots of LinkedIn, lots of cold, like I'm talking 50 cold messages a day, four months just to make sure people knew I existed.”

“So there's certain things and it's like SEO on your website and YouTube. Are the two biggest things that pop out as kind of this evergreen content. And if you think about it as profit per minute, every minute you put into doing amazing YouTube content or amazi…”

“You can right now connect with a 150 people a week on LinkedIn period. I don't care how much you pay LinkedIn. I don't care how much you sign up for, whether it's recruiter or, you know navigator, like you only can connect with a 150 people a week.”

“So my response rate on DMs on LinkedIn is seven or 70% or seven out of 10, which is insane.”

“So if you see people who are CFOs and CEOs who have a LinkedIn premium badge, who are liking and commenting, engaging on your competitors, LinkedIn posts, those are the people you should be connecting with every single day and then popping out content. We'll b…”

“Statistically speaking, seven out of it's about a seven X response rate. If you did a text-based message versus a voice note”

“And right now we're producing 250 videos and pieces of content on LinkedIn a month from just my employees.”

“You know, one guy, Adam Robinson went from 20,000 followers to 120,000 followers in the last year alone because he's doing that.”

“If you focus more on ABM with email, LinkedIn and targeted ads for those folks on LinkedIn, I think that really works well compared to just, you know, go for the search ads.”

“Many SaaS companies raised money and they just, you know, blindly put it on Google and LinkedIn ads and nothing really worked out for them.”

“A lot of people think of LinkedIn slightly in the wrong direction in the sense where your headline is your hook. Your profile is your landing page. If you have that approach with your LinkedIn account, then it just makes things a lot clearer”

“If, for example, if you're a lawyer and you're writing about legal stuff, chances are you're going to attract other lawyers, not people that need to hire a lawyer. So When you're a software development guy, if you want to get clients, don't talk about software…”

“I've kind of let go about 50 people. And that's because we got a tool called clay, you know and suddenly we didn't have to do manual scraping and we didn't have to do manual copy paste from LinkedIn and so on.”

“Last researchers from Meta or LinkedIn demonstrated that now what was called the six degrees of separation from any two human beings on planet Earth in reality as of today is being reduced to 3.5 degrees of separation.”

“Why is it that one out of every 100 sellers creates regular content on LinkedIn? The other 99 don't.”

“LinkedIn has been the single largest source for all of my career successes, I would argue, but definitely the source of pipeline, definitely the source of building trust and building relationships, right?”

“Very few people will remember who liked their post. Everybody will remember a thoughtful comment, right?”

“Your average customer is actually clicking into LinkedIn six to seven times per day.”

“When you think about connection requests, when they're sent on LinkedIn, what one out of five connection requests are accepted, four to five are ignored or declined.”

“It's the equivalent of being at a cocktail party, seeing a pretty cool girl across the room at the bar, you walk straight up to her. And the first thing out of your mouth is, can I have your phone number? Like that's insulting. Like doesn't work. It's just the…”

“So typically by doing the kind of taking that philosophy, my connect, accept race acceptance rates around an 80%, right?”

“LinkedIn is that feedback loop. Like if you're, Bringing in the wrong folks, then you understand, okay, is it something with my product? Is it something with my messaging? What's my strategy that can often inform like what you should be writing about.”

“If I look at all of my LinkedIn connections, about 90% of them are in my ICP, which is a brand side founder or marketing leader.”

“Every single person I get on a demo with, they all acknowledge instantly that they know they should be more visible on LinkedIn and they should be posting more often, but there's no sense of urgency to do so because they already have a profitable business. Oka…”