Assertion Supported
Frasier: 41% of US Podcast Listeners Are Non-White
“Brands are missing out on this, and this is a three trillion dollar audience, and not only is it a three trillion dollar audience, but 41% of podcast listeners in the U.S. Are non-white.”
Opinion
Frasier: Audacity's noise reduction plugin beats some commercial software
“Actually, I think Audacity has one of the best noise reductions, plugins, even better than some of the commercial shit.”
Opinion
Frasier: Squadcast and Riverside mess up often compared to Zoom
“When things like Squadcast and Riverside FM start messing up, they do quite often. Zoom is that handy dandy backup that you know it's gonna work exactly how it's gonna work.”
Insight
Frasier: Posting social media links no longer drives podcast subscriptions
“Gone are the days where you can post a link on Twitter and say, hey, go subscribe to my podcast. Most people who subscribe to our podcast discovered us on the platform that they were on.”
Insight
Frasier: Email lists and existing customers drive the highest podcast conversions
“The best bet to get people to convert is through your email list or the actual customers of your business. That's usually the best way to get them to be subscribers to your podcasts, et cetera.”
Insight
Frasier: Social algorithms penalize accounts and posts that include outbound links
“Anytime you're encouraging people to leave the algorithms for social media will start to punish your account. This is something people don't talk about. So YouTube, for instance, when you create a YouTube video in the description, the first thing that you say …”
Opinion
Frasier: Major audio players struggle with Twitter engagement, making video essential
“If you look at some of the larger audio kind of Players in this space. They all suck at like audio engagement on Twitter and all these. Rarely do you see, you know, really taking off video is the best way to go.”
Insight
Frasier: High production value creates friction that makes creators quit video
“I think when you try to make a production, that's when you'll go wrong. Don't try to make a full on production. Literally look at the camera with the headphones on, with the mic, the same way you're looking at me right now. Record the video and upload it As is…”
Assertion Not checkable as stated
Frasier: NPR Used $60 Microphones to Record Audio
“When I was working at NPR, they were using a sixty-dollar mic to record people.”
Prediction Not checkable as stated
Frasier: Audio SEO will be humongous in two years
“There's one that I'm really a big fan of called Sounder FM, and they're doing a lot with audio SEO, which is just going to be humongous in the next, you know, year or two.”
Assertion Supported
Frasier: Netflix Appointed a Head of Audio and Created an Audio Division
“Netflix just announced their head of audio and they created an audio department.”
Assertion Supported
Frasier: HBO Max Announced Podcast Streaming on Its Platform
“HBO Max just announced a few weeks ago that they're now allowing podcast streaming on their apps.”
Assertion Not checkable as stated
Frasier: Hosting The Fat Startup Podcast Enabled Booking High-Profile Tech Speakers
“We had a podcast called the fat startup that we did years ago, and then we built a conference. We were able to get high profile guests at the conference simply because we had a podcast. We were able to talk and convince Gary Vaynerchuk, James Altucher, Ben Hor…”
Insight
Frasier: Short promotional videos must provide standalone value like supermarket samples
“Social media is a big ass supermarket and people have their tables out. You have to make sure, like, I have to taste it, and it has to be like, oh, this is great. Let me go into the aisle and go buy a full box of this. That's what your videos are, is literally…”
Assertion Supported
Frasier: Pioneer Jerry Lawson Shared a Computer Club With Steve Jobs
“It's about a engineer who was responsible for the first cartridge based video game console. And a lot of people didn't know he existed. This is black man. He's like six, five, 300 pounds. Big Afro was in the same computer club as Steve jobs and Steve Wozniak.”
