The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Frasier: 41% of US Podcast Listeners Are Non-White
“Brands are missing out on this, and this is a three trillion dollar audience, and not only is it a three trillion dollar audience, but 41% of podcast listeners in the U.S. Are non-white.”
Frasier: Audacity's noise reduction plugin beats some commercial software
“Actually, I think Audacity has one of the best noise reductions, plugins, even better than some of the commercial shit.”
Frasier: Squadcast and Riverside mess up often compared to Zoom
“When things like Squadcast and Riverside FM start messing up, they do quite often. Zoom is that handy dandy backup that you know it's gonna work exactly how it's gonna work.”
Frasier: Posting social media links no longer drives podcast subscriptions
“Gone are the days where you can post a link on Twitter and say, hey, go subscribe to my podcast. Most people who subscribe to our podcast discovered us on the platform that they were on.”
Frasier: Email lists and existing customers drive the highest podcast conversions
“The best bet to get people to convert is through your email list or the actual customers of your business. That's usually the best way to get them to be subscribers to your podcasts, et cetera.”
Frasier: Social algorithms penalize accounts and posts that include outbound links
“Anytime you're encouraging people to leave the algorithms for social media will start to punish your account. This is something people don't talk about. So YouTube, for instance, when you create a YouTube video in the description, the first thing that you say …”
Frasier: Major audio players struggle with Twitter engagement, making video essential
“If you look at some of the larger audio kind of Players in this space. They all suck at like audio engagement on Twitter and all these. Rarely do you see, you know, really taking off video is the best way to go.”
Frasier: High production value creates friction that makes creators quit video
“I think when you try to make a production, that's when you'll go wrong. Don't try to make a full on production. Literally look at the camera with the headphones on, with the mic, the same way you're looking at me right now. Record the video and upload it As is…”
Frasier: NPR Used $60 Microphones to Record Audio
“When I was working at NPR, they were using a sixty-dollar mic to record people.”
Frasier: Audio SEO will be humongous in two years
“There's one that I'm really a big fan of called Sounder FM, and they're doing a lot with audio SEO, which is just going to be humongous in the next, you know, year or two.”
Frasier: Netflix Appointed a Head of Audio and Created an Audio Division
“Netflix just announced their head of audio and they created an audio department.”
Frasier: HBO Max Announced Podcast Streaming on Its Platform
“HBO Max just announced a few weeks ago that they're now allowing podcast streaming on their apps.”
Frasier: Hosting The Fat Startup Podcast Enabled Booking High-Profile Tech Speakers
“We had a podcast called the fat startup that we did years ago, and then we built a conference. We were able to get high profile guests at the conference simply because we had a podcast. We were able to talk and convince Gary Vaynerchuk, James Altucher, Ben Hor…”
Frasier: Short promotional videos must provide standalone value like supermarket samples
“Social media is a big ass supermarket and people have their tables out. You have to make sure, like, I have to taste it, and it has to be like, oh, this is great. Let me go into the aisle and go buy a full box of this. That's what your videos are, is literally…”
Frasier: Pioneer Jerry Lawson Shared a Computer Club With Steve Jobs
“It's about a engineer who was responsible for the first cartridge based video game console. And a lot of people didn't know he existed. This is black man. He's like six, five, 300 pounds. Big Afro was in the same computer club as Steve jobs and Steve Wozniak.”