Assertion certainty 4/5 debate potential 1/5

Merola sent 50 cold LinkedIn messages daily to launch Move Marketing

Caitlin Merola · She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It. · Jul 16, 2024 · at 28:22

Caitlin Merola, founder of Move Marketing, explains how she bootstrapped client acquisition in the agency's earliest days.

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“That was lots of LinkedIn, lots of cold, like I'm talking 50 cold messages a day, four months just to make sure people knew I existed.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Caitlin Merola

Insight
Merola: Startup blog content serves Google SEO over client personal preferences
“A blog has an SEO piece to it, and a lot of times that's the main primary goal of a blog is just to make sure that we're serving Google, as it relates to SEO, organic SEO rankings. That's real. It's not, we're not writing blog articles for you and making sure …”
Caitlin Merola Jul 16, 2024 ▶ 10:21 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.
Insight
Merola: Expecting a solo marketer to run every channel ensures failure
“You can't be proficient in paid search and also be a copywriter and be a graphic designer and be posting organically on LinkedIn every day and be doing events and be doing ABM. It's just not one person's job. So in that way, it's just setting this person up fo…”
Caitlin Merola Jul 16, 2024 ▶ 4:11 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.
Insight
Merola: Startups must understand what their product does before hiring marketing
“You cannot test on What your product does? Does it do it or not? Like that part you have to have a really clear grasp on. And then we can come in and sort of position that in the way that it needs to be positioned to the right folks online.”
Caitlin Merola Jul 16, 2024 ▶ 14:29 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.
Assertion Not checkable as stated
Merola: Move Marketing made its first hire at $30K MRR
“I hired my first person when we were at right at about 30,000 a month and then I hired the second person when we got to about 40”
Caitlin Merola Jul 16, 2024 ▶ 32:15 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.
Assertion Not checkable as stated
Merola: Move Marketing reached $1M in revenue and is pacing toward $2M
“Like we hit a million. We're on track to do two million.”
Caitlin Merola Jul 16, 2024 ▶ 40:30 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.
Disclosure
Merola: Move Marketing has fired clients over boundary violations and disrespect
“Yes, we have. I have done that a few times. A lot of times it's based on A lack of understanding around our working dynamic. It's being Disrespectful of our team's time. It's pinging us on Saturdays and Sundays. It's pinging us at midnight. Everything being a …”
Caitlin Merola Jul 16, 2024 ▶ 22:32 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.
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