Merola: Expecting a solo marketer to run every channel ensures failure
Caitlin Merola · She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It. · Jul 16, 2024 · at 4:11
Caitlin Merola, founder and CEO of Move Marketing, explains why startups struggle when they hire a single generalist to handle specialized marketing disciplines.
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“You can't be proficient in paid search and also be a copywriter and be a graphic designer and be posting organically on LinkedIn every day and be doing events and be doing ABM. It's just not one person's job. So in that way, it's just setting this person up for failure by saying, Hey, You're a team of one. Here's the whole marketing program, get it all done, and then let us know how it went.”
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