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account-based marketing

also referred to as: abm

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jul 16, 2024 by Caitlin Merola · across every show →

Everything said about account-based marketing, oldest first

Jul 16, 2024 negative
Insight
Merola: Expecting a solo marketer to run every channel ensures failure
“You can't be proficient in paid search and also be a copywriter and be a graphic designer and be posting organically on LinkedIn every day and be doing events and be doing ABM. It's just not one person's job. So in that way, it's just setting this person up fo…”
Caitlin Merola Jul 16, 2024 ▶ 4:11 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.
Oct 24, 2025 positive
Insight
Narkar: Account-Based Marketing Outperforms Broad Search Ads for B2B SaaS
“If you focus more on ABM with email, LinkedIn and targeted ads for those folks on LinkedIn, I think that really works well compared to just, you know, go for the search ads.”
Sameer Narkar Oct 24, 2025 ▶ 17:54 300 Enterprises, 30 Countries, and He Still Would Not Discuss the Exit
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