The Ledger
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Mattermark failed because it raised too much venture capital, says York
“The other reason why Metamark wasn't a successful company is because they fundraise too much.”
Investors are a terrible target market because VCs are notoriously cheap
“Investors are not a great market. I mean, we're very cheap. We don't like to pay for technology and it's a small market, so it's going to be very hard to build a big company if you're just targeting investors.”
D&B and ZoomInfo are handicapped by relying on inaccurate public data
“All these other sources, whether it's done in Bradstreet or Mattermark or DataFox or, you know, NetProspects or ZoomInfo, these are all really handicapped by the fact that they're relying on publicly available data sources that tend to be very inaccurate.”
Latka: Export-heavy data SaaS businesses suffer structural churn
“So another good example, like you look at matter mark or a H refs, all these companies that provide data, especially the ones that offer an export option. You see this all the time. Login, sign up for the premium plan. They export all the data they need, then …”
Competitors like PitchBook and CB Insights track roughly one million companies
“So DataFox, PitchBook, CB Insights, Mattermark, all these companies were very focused, at least when they started, They were very focused on helping investors finding the best investment opportunities. Investors and business development or corporate developmen…”
Datanyze, Mattermark, or Hoovers secretly uses RocketReach data
“One of the people that you mentioned actually uses our data.”
Morrill admits a $1 billion valuation would far exceed Mattermark's value
“If someone comes along and offers me a billion dollars for Mattermark, that is so far and beyond the value of the company right now at least to me, but if someone else sees that kind of value, you'd have to consider that would be life-changing for every single…”
Morrill: Mattermark Customer LTV Expected to Top $50,000
“So we have a really substantial amount of early customers upselling now, too, if we have an enterprise plan that's, like, more in the six-figure range. So I think it's gonna be, you know, in the fifty-k plus range, but I don't know for sure yet.”
Morrill: Middleman business models fail to generate strong profit margins
“Yeah, but you know, you don't make a lot of money being the middleman. So we decided let's do something where we're really building the software and where we're the ones creating the value.”
Vasikhar: Spaceship is pivoting toward a Mattermark-style automated database
“Basically, my co-founder is now taking over and he's planning to pivot our business a bit to make it a bit more scalable and automated. So let's say somewhere close to, a bit closer to, let's say, Mattermark or Crunchbase or so when, where you have some kind o…”
Morrill: Mattermark annual ARPU grew from $6K to around $10K
“So it's been moving. So now it's coming up to almost 10,000. This is the number we want to see go up over time, obviously. So it started out around 6000 when we started, and now it's around 10,000.”
Morrill: Mattermark annual churn is under 10%
“I mean, I think, oh, annual churn at this point is like sub-ten percent.”
Morrill holds lion's share of Mattermark equity over husband and friend
“I started the company. I recruited my husband to join me. I recruited my friend Andy to join me. So I have the lion's share of the founder equity.”
Mattermark MRR is approaching $300K in early 2016
“It's like two, I want to say two 62 75. We're getting really close to 300 now.”
Morrill: Mattermark Targets $4.8 Million in Revenue for 2016
“I mean, I think if we hit like, you know, basically two X of what we did last year, so 4.8 million, I'd be thrilled. Anything beyond that is just icing on the cake. But I think that's a very solid year. I mean, continuing to grow triple digit, you know, growth…”